global brands

Jul 11, 2023

The Nepali sutra: Unlocking success for global brands in Nepal

As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge.

Oct 6, 2021

Three reasons why global brands fail in China

Premium labels failed to fully exploit their inherent advantage, localise their products and lacked agility to cater to changing market demands.