future brands
Jun 23, 2020
Is brand purpose 'responsible' or 'opportunistic'?
Future Brands CEO Santosh Desai takes on BBDO's Josy Paul and the 'Share the Load' campaign in a candid debate held by The Advertising Club in Mumbai.
Aug 5, 2010
When can advertisers use stereotypes to their benefit?
Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?
Aug 4, 2010
When can advertisers use stereotypes to their benefit?
Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?
May 18, 2010
Media industry needs to learn that frivolity negates respect
Santosh Desai, CEO of Future Brands, reflects on the Indian advertising industry.
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