May 3, 2013

Chevrolet SUV ad contains 'Fu Manchu' reference: Racist?

CHINA - Responding to Chevrolet's "Original Reborn" commercial soundtrack containing lyrics that many deem racist, General Motors China spokesman You Jia has apologised and said the brand will be reviewing its advertising approval processes.

Aug 5, 2011

HP builds fanbase in China with online Kung Fu Panda game

To build a fan base among Chinese youth, HP leveraged on its connection with Kung Fu Panda 2 and used the popularity of the Dreamworks animated movie to drive online sales and brand engagement.