fortune oil

3 days ago

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Jan 8, 2021

When your product makes health claims, but your brand ambassador suffers a heart attack

In India, Sourav Ganguly’s heart attack has become an issue for Fortune Rice Bran Oil. Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash.