May 13, 2020

COVID and the changing face of fitness

SECTOR STUDY: Cramped, sweaty gyms may become less palatable as fitness becomes more closely attuned to daily lifestyle choices for more Indian consumers, says FCB Ulka's national planning director.

Aug 16, 2012

CASE STUDY: How Nike promoted self-confidence for young women in China

CHINA - Nike Women and Wieden+Kennedy China strove to get Chinese women to embrace sports as a means of self empowerment while promoting an online challenge-and-reward platform.