eileen gu

Panda mascot, Eileen Gu among winners in Olympics brand fest
Feb 16, 2022
Minnie Wang

Panda mascot, Eileen Gu among winners in Olympics brand fest

Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Havas loses B Corp status over controversial Shell deal

1 Havas loses B Corp status over controversial Shell deal

The long and short of it: Reaching the right audience at the right time with versatile video formats

2 The long and short of it: Reaching the right audience at the right time with versatile video formats

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

3 Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

Brands have more power than governments to make a difference

4 Brands have more power than governments to make a difference

How these six brands are collaborating with ‘Deadpool & Wolverine’

5 How these six brands are collaborating with ‘Deadpool & Wolverine’

Why are retail media networks gaining traction in APAC?

6 Why are retail media networks gaining traction in APAC?

The Philippines' top 50 brands

7 The Philippines' top 50 brands

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

8 McDonald’s celebrates 50 years with nostalgic 1980s birthday party

Why the ascendancy of Asia will be key to shaping the future of the ad industry

9 Why the ascendancy of Asia will be key to shaping the future of the ad industry

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

10 Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends