effective brands

Nov 5, 2013

Brand-building series: The hardest marketing skill to master

In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the exhilarating, excruciating commandment to collaborate in order to achieve marketing leadership and success.

Feb 25, 2013

Brand-Building Series: How to develop a true consumer insight

In our continuing series of how-to articles, Dorit Grueber, director with EffectiveBrands, explains what a consumer insight really is and how to go about developing one.

Nov 10, 2011

Social media is the new TV: Effective Brands and BBH Summit

ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.