effective brands
Nov 5, 2013
Brand-building series: The hardest marketing skill to master
In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the exhilarating, excruciating commandment to collaborate in order to achieve marketing leadership and success.
Feb 25, 2013
Brand-Building Series: How to develop a true consumer insight
In our continuing series of how-to articles, Dorit Grueber, director with EffectiveBrands, explains what a consumer insight really is and how to go about developing one.
Nov 10, 2011
Social media is the new TV: Effective Brands and BBH Summit
ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
