edelman good purpose 2012
Apr 27, 2012
Brand purpose increasingly important for Chinese consumers
SHANGHAI - The relevance of brand purpose as a purchase factor for Chinese consumers has rocketed by 79 per cent over the past 18 months, a global study has shown.
Apr 27, 2012
SE Asia consumers put added emphasis on social responsibility
SINGAPORE – Consumers in Indonesia and Malaysia have much higher expectations on brands to be socially responsible than their counterparts in the US and Western Europe, a global study has shown.
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