Jul 21, 2016
#DontGetStuck with insurance sloths, says DirectAsia
From Singapore: ‘#DontGetStuck’ for DirectAsia Insurance by MullenLowe Singapore
Feb 1, 2016
Why can't insurance be a positive experience, DirectAsia asks
SINGAPORE - One might be hard-pressed to associate the world of insurance with any positivity given the serious life events it involves, not to mention the weepy advertising that is in vogue, but challenger brand DirectAsia Insurance believes an upbeat positioning can work.
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