diner en blanc

OPINION: Social-media amplification mars Singapore foodie event
Sep 6, 2012
Freda Kwok

OPINION: Social-media amplification mars Singapore foodie event

A sought-after event, a miscommunication and a social-media faux pas created a controversy surrounding Singapore's recent Diner en Blanc. Freda Kwok, lead consultant with Blugrapes, offers an analysis with lessons for would-be social-media marketers.

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