deborah ko

Jan 27, 2015

Q&A: Consider the psychology of digital users

SINGAPORE - Designers of digital experiences would do well to study psychology, including the fact that many times consumers don’t know why they choose the things they do, according to Deborah Ko, a behavioural psychologist at the Singapore-based digital agency Reading Room.

Jun 6, 2014

Eight ways to hook users up with your motivational apps

What's the difference between an abandoned app and one that gets continuous use?