cosmobank

Overdramatic actors provide local appeal in ADK Taiwan TVCs for Cosmos Bank
Aug 16, 2012
Benjamin Li

Overdramatic actors provide local appeal in ADK Taiwan TVCs for Cosmos Bank

Playing off of local TV dramas known for their excessively dramatic acting, ADK Taiwan has created TVCs for Cosmos Bank (萬泰銀行) that remind Taiwan customers of ‘smart financial planning’ when using the bank's ATM cash cards.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

The changing face of political ad campaigns in India

3 The changing face of political ad campaigns in India

Baidu PR head departs company following controversial videos

4 Baidu PR head departs company following controversial videos

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

5 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Apple's 'Crush' ad elicits backlash from marketing and PR pros

6 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Move and win roundup: Week of May 6, 2024

7 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

Why international airlines want a piece of Air India’s chatbot technology

10 Why international airlines want a piece of Air India’s chatbot technology