consumer behavior

Nov 18, 2013

Taking back time: An attitude shift in China

A growing desire among consumers in China to slow down and enjoy the important things in life suggests that brand advertising may need to downshift as well.

Oct 15, 2010

Indian Gen Y's brand purchasing behaviour highly reliant on peers : Edelman

MUMBAI – India's Millennial generation (Gen Y's) are among the world's most loyal brand consumers, taking third place behind the US and Italy in Edelman’s 8095 Global Study.

Oct 15, 2010

China's Gen Y ranks fourth globally for brand loyalty : Edelman

BEIJING – China is the fourth most loyal group of Millennials in the world, following closely to US, Italy and India, according to a latest Edelman report.

Oct 14, 2010

Epsilon launches results of its 2010 Consumer Experience Marketing Study

ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).

Oct 14, 2010

Epsilon: Friends and families are main driver on purchasing decision in Hong Kong

HONG KONG - Hong Kong consumers still rely heavily on the original social media – friends and family - according to the Epsilon Consumer Experience Marketing Study 2010.