colonel ki
May 22, 2020
Mindshare China’s esports boy wonder wins Digital Strategist of the Year
DIGITAL MEDIA AWARDS: Yi Liu, the leader behind KFC’s heavily awarded Colonel KI campaign, is taking brand relationships with gamers to the next level.
Aug 23, 2019
How Mindshare helped KFC take on e-sports with AI
CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.
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