chris francis

Oct 15, 2014

Changing consumption in Japan: Another postcard from the future

The country is once again providing a glimpse of things to come. But through consumer trends rather than silver-screen inspirations.

Oct 23, 2013

Behavioural economics, Japanese culture and brands

Western marketing traditions rely on speaking to the emotional, intuitive part of the consumer psyche, but marketers addressing Japan must also consider the more logical, 'slow-thinking' part.