Aug 26, 2020

If you want to solve a 400-year-old problem, be naïve

Too many aspects of our organisational structures require compliance. But breakthroughs come from looking at things free from conventions, says TBWA's Asia president.

Oct 13, 2016

SEA brands struggling to turn innovation into success: Nielsen

New report finds that an overwhelming majority of new products fail in Southeast Asia, thanks to risk-averse behaviour and lack of long-term strategic planning.

Mar 16, 2016

Huawei focuses on the work before 'sudden' breakthroughs

BEHIND THE SCENES: Huawei's Chen Lifang explains what a fisherman casting a net, a high-energy particle collider and the world's fastest woman have in common, and what the brand is trying to communicate in its recent campaign.