brand suitability

Oct 13, 2022

Google addresses overly-conservative exclusion lists with central brand suitability solution

EXCLUSIVE: New control center that will cover YouTube and the Google Display Network aims to tackle blanket exclusion approaches that are hampering creators’ ability to monetize— and brings more robust self-serve controls to advertisers’ hands.

Jul 14, 2021

Brand suitability violations in APAC drop by 25% in one year: Report

A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.

Aug 20, 2020

CTV fraud skyrockets worldwide

Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.