bic

Apr 21, 2023

Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign

The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.

Dec 14, 2011

Yahoo Big Idea Chair Awards 2011 in Hong Kong

The award presentation ceremony for Yahoo! BIC Awards 2011 was held at the Four Seasons hotel in Hong Kong on 22 November to honour creative excellence in the local online advertising industry.

Nov 23, 2011

Citibank Hong Kong takes top seat at Yahoo Big Idea Chair Awards 2011

HONG KONG - The overall winner of the Yahoo Big Idea Chair Awards 2011 was Citibank, whose in-house campaign increased loan applications by 20 per cent.