betc euro rscg
BETC Euro RSCG ponders Asia launch
PARIS - BETC Euro RSCG is looking to expand to Asia, in particular developing its presence in Shanghai “as soon as possible”. It aims to work with international brands who want to develop in Asia, as well as major Asian brands.
Luxury advertising sees major shifts
ASIA-PACIFIC - The luxury advertising industry has seen three major shifts in communication concepts that premium brands can use to build their value and increase their influence, Remi Babinet, global chief creative officer of Havas, told Spikes Asia 2011 today.
Evian returns with global 'Baby inside' campaign
GLOBAL - Evian has followed up its phenomenally popular 'roller babies' ad with a new spot that flips adults into dancing babies.
Air France ramps up in-flight entertainment to promote new route
Air France celebrates the launch of its Paris to Tokyo route by inviting three French-language acts on board its aircraft A380.
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