behavioural economics

Apr 3, 2020

A love story about food, dancing and behavioural economics

You've heard a lot of debate around this Burger King ad. But here's a behavioural economics take on why I don't like it.

Oct 23, 2013

Behavioural economics, Japanese culture and brands

Western marketing traditions rely on speaking to the emotional, intuitive part of the consumer psyche, but marketers addressing Japan must also consider the more logical, 'slow-thinking' part.