beetle
Dec 10, 2012
Volkswagen Hong Kong invites fan input in 'Beetle in your style' campaign
Volkswagen Hong Kong held a 'Beetle in your style' body design competition following the launch of its new Beetle 1.2 model in August. More than 1500 entries were received, and three finalists have been chosen following public voting. The three winners, including a pair of newlywed couples, were invited to an award ceremony on 30 November, together with their DIY Beetles, which they were given to drive free for one month.
Oct 17, 2012
Beetle's first campaign in China features 'senior rebels' trying to regain youth
BEIJING - For the China launch of the new version of its iconic vehicle the Beetle, Volkswagen Group Import China has dispatched a TV and print campaign with the strapline, ‘Fun. Don’t leave it too late’.
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