barrier to adoption

Privacy and employee readiness still barriers to brands and agencies embracing AI
Feb 9, 2024
Matthew Keegan

Privacy and employee readiness still barriers to brands and agencies embracing AI

EXCLUSIVE RESEARCH: The concluding results in a three-part survey series by Forrester and Campaign Asia-Pacific reveal concerns around copyright, IP protection, and employee adaptability as key barriers to the broader utilisation of Gen AI by brands and agencies alike.

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