axton salim

Jul 5, 2022

Asia-Pacific Power List 2022: Axton Salim, Indofood

Salim’s knack for appealing to younger consumers—especially on social media—continues to result in growth for the group’s instant noodle business.

Jun 17, 2021

Asia-Pacific Power List 2021: Axton Salim, Indofood

Salim may be part of a family dynasty, but he’s showing himself to be adept at filling those big shoes with clever, relevant and sometimes zany campaigns.