award winners

Jun 16, 2010

Goafest 2010 Creative Abbys: O&M takes home 43 metals

GOA - Ogilvy & Mather Mumbai was judged the top performer at Goafest 2010 Creative Abbys, with the agency ending the day with an impressive haul of 43 metals comprising one Grand Prix, three Golds, nine Silvers and 30 Bronzes.

Apr 13, 2010

Why aren't more brands wrapped up in marketing's most obvious medium?

Speaking at this year's Asian Marketing Effectiveness Festival, Adam Morgan, founder of eatbigfish, expressed incredulity at the fact that he has never once seen a client place packaging on the media plan.