Vietnamese consumers favour brands that have provided entertainment and delivery services, home staples and affordability.
Vingroup's global EV ambitions and its commitment to aid in the pandemic have helped it get the cream over Vietnam's number one dairy manufacturer, which has topped the ranking for several years.
Korean brands stay on top while Nestle, Coke and Nutella take a hit.
ASIA's TOP 1000 BRANDS: With the arrival of US giants like Disney+, regional expansion of Chinese streamers, and major investments in India, the streaming service category has witnessed major disruption in the past year.
ASIA's TOP 1000 BRANDS: Samsung remains Asia’s top brand for the 10th straight year, while four of its closest consumer electronics competitors round out the top five.
ASIA's TOP 1000 BRANDS: South Korean giant continues to gain share in new categories ranging from connected experience to insurance, but slips behind Apple in mobile phones.
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