Oct 13, 2020

New KPIs for destination marketers

Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.

Jul 3, 2019

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

Jul 15, 2015

Global travel data company Adara extends footprint in Asia-Pacific

Travel data firm Adara is extending its footprint in Asia-Pacific with the launch of a new office in Sydney.