ad growth
Aug 3, 2016
China drags down GroupM ad growth forecasts
APAC year-over-year growth will reach 5.3 percent in 2016 and 5.9 percent in 2017, according to the report.
Oct 18, 2010
UPDATE: ZenithOptimedia upgrades global ad forecast to 4.8 per cent; Asia Pacific accounts for 30 per cent of global ad growth
GLOBAL – A mid-year surge in advertising has prompted ZenithOptimedia to upgrade its forecast for global ad growth, across all regions, this year from 3.5 per cent to 4.8 per cent. This year Asia Pacific will account for 30 per cent of global adspend growth; the region currently makes up 24 per cent of total global adspend.
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