By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex of Saatchi & Saatchi London.
Tired of waiting for marketers to get on board, agencies are mobilising the brands by breaking down the cost barrier to adoption.
SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.
NEW DELHI – Grey Group is promoted Ketan Desai as the associate vice-president and branch head of the Delhi office.
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