May 4, 2016

Omnicom drives innovation with twin ad-tech breakthroughs

The launch of OMG’s Accuen and Annalect Data Cloud platforms breaks new ground in programmatic in China.

May 9, 2013

People who click ads don't buy: FAME 2013

SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.