Promoted Content

As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.

In the final part of our series of interviews with senior marketers and chief executives, two parties responsible for the Confessions of a CMO report discuss where senior marketers go next, with or without their C-suite colleagues.

BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” — where AI handles execution at scale while humans retain control of strategy, taste, and judgment. In an exclusive interview with Campaign Asia, he outlines how the Chinese marketing giant is reshaping its business around autonomous agents, global expansion, and an AI-first operating model.

Strategic partnership tackles content gap as 130 million users a month hunt for niche, just-go travel inspiration.

Unlike A Bad Headline That Blows Over, The Wrong Talent Partnership or Ambassador Choice Can Haunt a Brand for Years

At a time of shifting corporate and performance responsibilities, the most successful CMOs are embracing the challenges of tech and transformation.

Setting a new benchmark for marketing effectiveness, the "Women’s Shave" campaign defies category norms to claim the industry’s top honour for the second year running.

The awards mark the very best in marketing globally across diverse markets, categories and objectives.

From connecting the C-suite to picking up shifts in culture, the marketer is now absolutely essential for continued relevance, innovation, dynamism and growth.

With AI increasingly answering questions directly, marketers are no longer competing for clicks but for inclusion, credibility and narrative

The latest China Online Consumer Brand Index and Tmall’s 2025 results point to a sustained upward trajectory in quality-driven spending. Meanwhile, Tmall is betting big on agentic AI and high-value consumers to keep brands ahead of the curve.

The remarkable data-crunching power of AI has rewritten the rules of marketing. But as two of the region’s most celebrated marketing leaders explain, it leaves the profession with a critical quandary – how to avoid just doing more of the same, faster, and instead practice the sort of ‘creative bravery’ that leads to outstanding results

The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.

Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.

In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.

Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns

If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.

Picking the right data partner for AI-driven marketing helps brands improve outcomes and steers them away from inaccuracies at speed and scale, says Eyeota’s Rohiet Ghildyaal

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).

Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.

TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.

Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd

We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.

Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.

Insights from new WE Communications research on the AI expectations gap.

Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…

In an exclusive interview at the Cannes Lions Festival, Silverpush’s Hitesh Chawla speaks about privacy first solutions, contextual advertising, and his plans for global domination.

PR veteran and judge at the PR Lions at Cannes this year, WE Communications’ Nitin Mantri speaks about the work that wowed the judges, the impact of AI, and the ongoing evolution of the PR discipline

How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives

In a special Q&A, two leading creatives tell us how brands and agencies can use AI to tell better stories

Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.

Be sure you’re holding your data to the highest standards going into 2024 and beyond.

Award-winning campaigns were celebrated at the Partner Awards Gala in New York

Reshaping the future of the industry and boosting human potential.

Entries were invited from all regions of the world

Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.

With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?

The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.

The Publicis Groupe Asia-Pacific CEO shares her thoughts on this year’s Titanium winners, the state of creativity in APAC, and what she hopes to see from future award entries.

By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.

AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too.