Guy Futcher

THEY SAY BAD PR IS BETTER THAN NO PR. THE SAME CAN’T BE SAID FOR TALENT.
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THEY SAY BAD PR IS BETTER THAN NO PR. THE SAME CAN’T BE SAID FOR TALENT.

Unlike A Bad Headline That Blows Over, The Wrong Talent Partnership or Ambassador Choice Can Haunt a Brand for Years

What sweaty people can teach us about advertising

What sweaty people can teach us about advertising

VMLY&R Singapore's ECD explains that sport has always had the answers, even when he doesn't know what the questions are—including in this unprecedented year.