Pitch List

The pitch list is a summary of new, ongoing and recent pitches taking place across Asia-Pacific, compiled in association with R3.

May 2017

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Sprint  US Media 700 MediaVest  Undisclosed Horizon Media
British Airways Global Creative, Digital, Media 100 BBH, Carat  Undisclosed Ogilvy and GroupM
Airbnb Global Creative 80 TBWA\Chiat\Day Undisclosed In Review
Lenovo Asia Pacific PR 50 Text 100, Cohn & Wolfe  Undisclosed WE Communications 
Uniqlo US Creative 50 Undisclosed Undisclosed In Review
Nokia (HMD Global) Global Media 50 Dentsu Aegis  Undisclosed Essence and Mindshare 
Carnival US Creative 30 Arnold Worldwide Undisclosed In Review
Subway Asia Pacific Creative  20 Undisclosed Undisclosed In Review
BMW  China Social 20 FrontNetwork  Undisclosed In Review
Belvedere Vodka Global Creative, BTL 20 Undisclosed Undisclosed KBS
Pinterest US Media 20 None Undisclosed Giant Spoon

April 2017

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Lowe's  US, Canada Media 500 OMD Undisclosed Starcom 
Cisco  Global Creative  150 Goodby Silverstein  Undisclosed Ogilvy 
Coach Global Media 100 Undisclosed Undisclosed UM
Accenture Global Media 100 MEC Undisclosed UM
Tecate (Heineken) US Creative 50 Saatchi & Saatchi  Undisclosed Nomades
Halls (Mondelez) Europe Creative 50 Wieden & Kennedy  Undisclosed In Review
Beats by Dre EMEA Media 50 Maxus OMD, Havas Media, and 7stars  Havas Media
BMW  Singapore Event  20 Kingsman Undisclosed Pico
BMW  China Social  20 Front Network Undisclosed In Review
Samsung  Indonesia Digital and CRM  20 Redcom and Iris  Undisclosed Redcom and Iris 
L.L. Bean US Creative 15 Erwin Penland  Undisclosed Via Agency 

March 2017

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
AB InBev Global Media 1,500 MediaCom, Starcom, Others All major six holding groups In Review
Peugeot/Citroën Global Media 600 Havas Media and OMD Undisclosed In Review
FAW VW and Audi China Digital 300 Tensyn , Multiple  Undisclosed In Review
Huawei China Media 200 Undisclosed Undisclosed PHD
Booking.com US Creative 150 Undisclosed Undisclosed Deutsch and Joan
HP Global Media 100 Essence Undisclosed PHD
eBay Europe Creative 50 Undisclosed Undisclosed VCCP
Guinness Global Digital 50 Undisclosed Undisclosed R/GA
Lion China Creative 50 Undisclosed Harrison, Publicis Betterway, Cheil Harrison
Air New Zealand NZ, AU Media 40 OMD OMD, PHD, Dentsu Aegis Network Dentsu Aegis Network 
Oracle APAC PR 20 Undisclosed Undisclosed Golin
BMW  APAC Creative 20 Ogilvy Undisclosed In Review
Miele US Creative, Digital, Social, BTL 20 Undisclosed Undisclosed Barker 

February 2017

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
MillerCoors  US Media 1000 IPG Agencies Undisclosed Connect (Publicis Groupe agencies)
Jaguar Land Rover Global Media 500 Mindshare  Undisclosed In Review
Deutsche Telekom Europe Media 500 Mediacom  Undisclosed In Review
FAW VW and Audi  China Media 400 MediaCom Undisclosed In Review
Uber International  Media 300 Arena Media UK Undisclosed MG OMD
Lowe's US Media 300 OMD Undisclosed Starcom
Nissin Foods US Media, Creative 100 Undisclosed Undisclosed Crossmedia, High Wide & Handsome
Lion China Creative  50 Undisclosed Harrison, Publicis Betterway, Cheil  In Review
Novotel and Mercure Hotels UK Creative, Social, Digital, BTL 50 Undisclosed Undisclosed Doner London
Kimberly-Clark  South East Asia  Media 50 Mindshare  Undiclosed In Review
Air New Zealand  NZ, AU  Media 40 OMD OMD, PHD, Dentsu Aegis  In Review
Underarmour US Media 20 Optimum Sports  (OMG) Undisclosed In Review

January 2017

Account Market Discipline Billings US$m Incumbent Participating agencies Winning agency
Hyundai Global Creative, Digital 500 Undisclosed Undisclosed R/GA London
P&G  UK, Northern Europe Media 500 Starcom, Mediacom , Carat  Undisclosed In Review
Lowe's  US Media 400 OMD Undisclosed In Review
Merck  Global Media 300 Undisclosed Undisclosed Starcom
Coca Cola China Media 300 Starcom Undisclosed Dentsu Aegis
KFC US Media 250 Undisclosed Undisclosed Mediavest | Spark
Diet Coke US Creative 100 Droga5  Undisclosed Anomaly
Chipotle US Creative, Media 100 GSD&M Undisclosed Venables Bell & Partners, MullenLowe Mediahub
BMW Of North America North America Social 100 KBS Undisclosed Laundry Service
Standard Chartered Bank Global Media 100 OMD Undisclosed Carat
Singtel  Singapore Creative, Digital 60 Ogilvy & Mather Undisclosed In Review
Dulux (AkzoNobel) Global Creative 50 BBH London  BBDO, TBWA, Mullen Lowe, Publicis One  Mullen Lowe
VIVO China Creative 50 Undisclosed Undisclosed In Review
Fonterra Chile Media 20 OMD Undisclosed Mediacom

December 2016

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Amgen Global Media 200 MEC Undisclosed In Review
FAW-VW-Audi China Media 200 MediaCom, GDAD Undisclosed In Review
FCA (Chrysler) US Creative 150 Wieden & Kennedy Undisclosed Goodby Silverstein 
Coca-Cola  China Media 150 Starcom Undisclosed Dentsu Aegus 
Coca-Cola (Fairlife) Global Creative 100 Undisclosed Undisclosed Doner
Jim Beam  Global Creative 100 StoryWorks Undisclosed Leo Burnett
Coty (Sally Hansen) Global Creative 100 Laird & Partners Undisclosed Anomaly
Singtel  Singapore Creative, Digital 50 Ogilvy & Mather Undisclosed In Review
Air New Zealand  NZ + AU  Media 40 OMD NZ, PHD AU OMD, PHD, Dentsu Aegis  In Review
AkzoNobel Global Creative 50 BBH  Undisclosed In Review
AB InBev (Shock Top Beer) US Creative 30 Undisclosed Undisclosed Deutsch New York
Tiffany China Social 10 Wieden & Kennedy Undisclosed Resonance 

November 2016

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Lowe's  North America Media 500 OMD, Sid Lee,Media PHD, Assembly, Starcom, Mindshare In Review
Toyota Europe Creative, Media, Digital 300 Saatchi & Saatchi, Zenith Undisclosed The & Partnership
Samsung North America Creative 200 Multiple Agencies  Cheil, W+K, Publicis  Adam & Eve/DDB
Danone  Global Creative 150 Y&R Adam & Eve/DDB, Mother , BETC Paris, Droga5 In Review
Suzuki Europe Creative 100 Undisclosed Undisclosed In Review
Sony Headphones Global Creative 50 DDB Germany Undisclosed In Review
BMW UK Media 50 Vizeum Starcom, MEC, Vizeum MEC
MTV US Media 40 Fallon Undisclosed Mediavest|Spark
Guiness Global  Digital 30 Multiple Agencies  Undisclosed In Review
Virgin Atlantic Europe Digital 20 Naked Communications None In-House
Fonterra  Chile  Media 20 OMD Undisclosed In Review
Friso  China Digital 20 Undisclosed Undisclosed In Review
Direct Asia Singapore Media 10 Undisclosed Undisclosed In Review

October 2016

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
General Mills US Creative 700 72andSunny, McCann, Saatchi & Saatchi  Deutsch, Mother, 72andSunny, McCann, Saatchi,Redscout 72andSunny, Redscout
Huawei Mobile Europe Creative, Digital, BTL, Social 500 Havas London and Isobar Undisclosed Doner London 
Friesland-Campina Global Media 300 Undisclosed Undisclosed MEC, Carat, Essence, Pervorm
Pepsi Europe Digital 100 Jaywing, We Are Social, BBDO Undisclosed In Review
Singtel  Singapore Creative, Digital 60 Ogilvy & Mather Undisclosed In Review
Godiva  US Creative, Media 50 Undisclosed Undisclosed McCann , Initiative 
Duracell US Creative 50 Anomaly Undisclosed W+K 
Dulux (AkzoNobel) Global Creative 50 BBH London  Undisclosed In Review
VIVO China Creative 50 FF Undisclosed In Review
Air New Zealand  New Zealand, Australia  Media  40 OMD , PHD Undisclosed In Review
Maybank  South East Asia  Media 30 Zenith Undisclosed In Review
Tiffany  China Social  10 W+K Undisclosed In Review

September 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Mars Europe, Asia Pacific  Media 2,500 Zenith and Mediacom Undisclosed In Review
Molson Coors  U.S., Canada, UK Media 1000 Initiative , Zenith and MEC  Undisclosed In Review
COTY Global Media 1,000 Zenith Undisclosed Zenith, MediaCom 
Lowe's U.S., Canada Media 400 OMD Undisclosed In Review
Western Union Global Media 300 Undisclosed Vizeum, Zenith, MullenLowe MediaHub MullenLowe MediaHub
New Balance  Global Creative 100 Arnold  Undisclosed VML
AkzoNobel Global  Creative  50 BBH Undisclosed In Review
HNA Group Global Creative, Digital 50 Undisclosed Undisclosed Interone China 
Lenovo SEA Media 40 MEC & Zenith Optimedia Undisclosed Havas Media Malaysia
BMW Motorrad  U.S. Creative, Digital 30 S3  Undisclosed M&C Saatchi LA
AB InBev Vietnam  Creative 20 N/A Undisclosed In Review
Infiniti China Digital 20 Undisclosed Isobar China, Jung von Matt, Cheil Greater China Cheil Greater China

August 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
AT&T US Media, Creative, Digital 3,000 BBDO, WPP Group (MEC) Undisclosed Omnicom Group (Hearts & Sciences and BBDO)
McDonald's US Creative 1,500 DDB, Leo Burnett Omnicom Group, Publicis Groupe Omnicom Group 
Hertz  Americas (US, Canada, Latam) Media 300 Undisclosed Undisclosed MEC
Standard Chartered Global Media 100 OMD Undisclosed In Review
Intel B-toB Global Creative 100 MRM/McCann Undisclosed TBWA/Chiat/Day  
HP Enterprise Global Creative, Digital, Media 50 Omnicom Agencies Undisclosed Publicis Worldwide, DigitasLBi, Optimedia
Chobani US Media 50 OMD Undisclosed Horizon Media
Blackmore's Asia Creative 50 Multiple Undisclosed In Review
Friso China Digital 30 Publicis Wangfan, ARKR Undisclosed In Review
AirAsia APAC Media 20 Carat  Undisclosed In Review
AB InBev (Busch and Busch Light) US Creative 20 Group 360 Undisclosed Deutsch
Peninsula Hotels Global Digital 10 Undisclosed Undisclosed MullenLowe Profero

July 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
General Mills U.S. Creative 700 McCann, Saatchi & Saatchi,  Fallon, 72andSunny, JWT and Wieden + Kennedy Undisclosed In Review
LG Electronics U.S. Media 500 Mindshare Undisclosed Horizon Media
COFCO China Media 200 Undisclosed Undisclosed Carat China
Del Monte Foods U.S. Creative 100 TBWA\Juniper Park and MRY Undisclosed Epsilon
New Balance Global Creative 100 Arnold Undisclosed In Review
Standard Chartered Global Media 100 OMD Undisclosed In Review
adidas Golf Global Creative, Digital, Retail 50 Venables Bell & Partners Undisclosed Vitro 
Swarovski Global Media 50 ZenithOptimedia Undisclosed Havas Media
All Nippon Airways (ANA) Europe Social Media 20 Undisclosed Undisclosed Digital Visitor
Pernod Ricard  Asia Digital 20 Undisclosed Undisclosed AnalogFolk
AB InBev U.S PR  20 3PM (PMK-BNC and Weber Shandwick) Undisclosed FleishmanHillard 

June 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Volkswagen  Global  Media 3,000 MediaCom Undisclosed PHD
AT&T U.S. Creative, Media 1,200 BBDO, Grey, MEC WPP and Omincom agencies In Review
Stanley Black & Decker Global Digital 300 Undisclosed Undisclosed KBS
Electrolux  North America Creative, Media, PR 200 DDB (Creative), Zenith (Media) Weber Shandwick (PR) Undisclosed In Review
Applebee's Global PR 150 Undisclosed Undisclosed Cohn & Wolfe
Kellogg's EMEA Media,Digital 100 Carat (media), iProspect (search), Isobar (Digital) Undisclosed Carat, iProspect, and DigitasLBi
Standard Chartered Global Media 100 OMD Undisclosed In Review
Lenovo Global Digital 80 Undisclosed Undisclosed Cargo
E-Trade U.S Media 70 Dedicated WPP unit Undisclosed Assembly 
BMW MINI  China Creative, Digital  30 VML Undisclosed In Review
adidas China Digital 30 VML Undisclosed In Review

May 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Diageo Global Media 2,300 PHD and Carat Undisclosed In Review
21st Century Fox U.S. and Canada Media 770 Zenith  Undisclosed Vizeum, Zenith, Assembly
Macy's  U.S. Creative 400 JWT Undisclosed BBH and Figliulo & Partners
Heineken Global Media 300 Starcom MediaVest Undisclosed In Review
Beats by Dr. Dre Global Creative 100 RGA Undisclosed Anomaly
Carnival Corporation U.S. and U.K. Media 100 PHD (worked with some brands in the US) Undisclosed PHD
Standard Chartered Bank Global  Media  100 OMD Undisclosed In Review
L'Oreal  China Event 50 Multiple agencies Undisclosed In Review
MasterCard U.S Digital, Social 50 R/GA and VaynerMedia Undisclosed McCann XBC
Malaysia Airlines Global Media 50 IPG Havas Media, Starcom, GroupM, Zenith and  IPG GroupM and Rally Worldwide
Porsche China Creative, Digital 50 Undisclosed 10 undisclosed agencies Saatchi & Saatchi 
Bentley Motors  Latam & US PR 20 Undisclosed Undisclosed M&C Saatchi PR
JNJ Ethicon China  Creative  20 New AOR Assignment Undisclosed In Review

April 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
McDonald's U.S Creative 1500 DDB and Leo Burnett  Undisclosed In Review
MillerCoors U.S Creative 500 TBWA Undisclosed 180LA
Clorox Global Creative, Digital 470 DDB, Swirl, Baldwin& & Critical Mass Undisclosed FCB and McGarryBowen 
Nomad Food Europe Media 100 Havas Media, Initiative, Virta and MediaCom Undisclosed Zenith
Suntory APAC Media 60 Multiple Undisclosed Initiative 
LG Electronics Global PR 50 LG-One (WPP)  Undisclosed In Review
J.M. Smucker Company U.S Digital 50 Undisclosed Undisclosed In Review
H&M  U.S. Media 35 Zenith Undisclosed UM
Asics Global Digital 30 Undisclosed Undisclosed Red Door
BMW China Digital 30 InterOne Undisclosed In Review
MINI  China Creative 20 VML Undisclosed In Review
Singapore Economic Development Board U.S. Creative 20 Undisclosed Undisclosed Doremus

March 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Campbell's Soups U.S Creative 400 Undisclosed Undisclosed Anomaly
Jeep (Fiat Chrysler) U.S Creative 280 FCB, DDB, Translation, Cheil Undisclosed DDB Chicago
Master Kong Beverages  China Digital 100 Mindshare Undisclosed Mindshare and VML
Radisson Global Creative 50 Undisclosed Undisclosed Solve
adidas  China Digital and PR  40 WPP agencies Undisclosed In Review 
Nissan Middle East Media 40 Undisclosed Undisclosed OMD
Suntory APAC Media 30 Undisclosed Undisclosed In Review
Pfizer Korea Media 20 Cheil Starcom, OMG, Maxus OMG
Alfa Romeo (Fiat Chrysler) U.S Creative 20 FCB, DDB, Translation, Cheil Undisclosed DDB Chicago
Jabra Global PR 20 Undisclosed Undisclosed Lewis
Malaysia Airlines  Global Media 20 IPG Havas Media, Starcom, Mindshare, Zenith, IPG In Review
Shangri-La Hotels Global Media, Creative, Digital 20 Multiple Undisclosed BBH, Zenith, DigitasLBi
Infiniti  Middle East Media 20 Undisclosed Undisclosed OMD
HP Singapore and Malaysia Digital 10 Undisclosed Undisclosed Goodstuph

February 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
P&G (Fairy, Yes, Joy, Salvo, Ayudin, Magistral, Dreft and Jar) Global Creative 500 Publicis and Grey Publicis  and Grey Publicis 
LG U.S. Creative 150 In-house agency Undisclosed EnergyBBDO
Chili's Grill & Bar U.S Digital 120 IMM Undisclosed 360i
GM (Chevrolet commercial and Chevrolet certified service) U.S. Creative 100 Leo Burnett Undisclosed Commonwealth/
McCann
Singapore EDB Singapore, US, Japan, Germany Media, Creative, Digital, PR 50 TSLA, multiple others Undisclosed TSLA, Doremus and others by market 
Suntory APAC Media 50 Multiple by Country Undisclosed In Review
Bose Global PR 30 Edelman Undisclosed Fleishman-Hillard
Prudential APAC Creative 30 Ogilvy Undisclosed FCB
General Mills  SE Asia Creative 20 Undisclosed Undisclosed GOVT Singapore
Hugo Boss Global Digital 20 Undisclosed Undisclosed SapientNitro
PayPal Global PR 20 MSLGroup Undisclosed In Review
Alaska Airlines Global Creative 15 Wongdoody Undisclosed Mekanism

January 2016

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Fiat Chrysler U.S. Creative 2,250 Undisclosed Undisclosed FCB Chicago and DDB Chicago
Sony Global Media 800 UM, OMD, MediaCom, and Carat  UM, OMD, MediaCom and Carat  Sony Pictures: UM (US) OMD (Int'l)  // Playstation and Mobile: Mediacom
Hershey's Global Creative 200 Undisclosed Undisclosed CP&B 
Singapore EDB Global Media, Creative, Digital 50 Undisclosed Undisclosed In Review
Ooredoo Myanmar  Creative, Media, Digital, PR 50 Bates CHI and RiverOrchid Undisclosed TBWA Thailand,  Phibious, and Sail Omnicom
Energizer Global Creative, Digital 50 TBWA/Chiat/
Day 
Undisclosed Camp + King
Suntory APAC Media 50 Undisclosed Undisclosed In Review
Etihad Airways Global Creative 50 Undisclosed Undisclosed Lowe Open 
Huawei China Creative 40 Undisclosed Undisclosed Leo Burnett China
Green Giant (B&G Foods) Global Creative 32 Saatchi & Saatchi  Undisclosed Deutsch 
Johnson & Johnson Baby China Digital 20 Undisclosed Undisclosed AKQA
Metlife Asia APAC Creative, Media 20 Undisclosed Undisclosed BBDO and OMG

December 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
P&G North America Media 2600 Starcom MediaVest Undisclosed OMG
Bank of America U.S Creative 1600 WPP  Undisclosed Hill Holliday
L'Oreal U.S Media 800 DigitasLBI, Optimedia, UM Undisclosed MEC
Clorox Global Creative 500 DDB, Critical Mass, AKQA,  Baldwin& Baldwin&, DDB and others In Review
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed [email protected]
Mercedes-Benz Canada, South Africa, Australia, New Zealand Media 100 Undisclosed Undisclosed OMG
Apple Global Digital 50 Undisclosed Undisclosed Critical Mass, Work & Co.
Singapore EDB Singapore, US, Japan, Germany Media, Creative, Digital 50 Undisclosed Undisclosed In Review
Ooredoo Myanmar  Creative, Media, Digital, PR 50 Bates CHI  and RiverOrchid Undisclosed In Review
Suntory APAC Media 30 Undisclosed Undisclosed In Review
Disney APAC Media 20 Undisclosed Undisclosed Dentsu Möbius

November 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Unilever Global Media 8000 Mindshare & PHD Undisclosed Mindshare  + PHD 
GSK Global Creative 1000 CHI & Partners , Grey, TBWA Undisclosed In Review
Under Armour  Global Creative 200 Undisclosed Undisclosed Droga5
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
Nikon Europe Creative, Digital 100 Jung von Matt Undisclosed SapientNitro 
Singapore's EDB Global  Media, Creative, Digital 50 Undisclosed Undisclosed In Review
Ooredoo Myanmar  Creative, Media, Digital, PR 50 Bates CHI and RiverOrchid Undisclosed In Review
Suntory APAC Media 30 Undisclosed Undisclosed In Review
Kellogg’s APAC Digital 20 Undisclosed Undisclosed VML Singapore 
Scoot Global Media 20 MEC Undisclosed Performics
Morgan Stanley Global Media 20 BPN Undisclosed Spark 
MBS Singapore Creative 20 Undisclosed Undisclosed In Review
Park Hotel Group  APAC Digital 10 Undisclosed Undisclosed MEC

October 2015

 

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
J&J Global Media 1800 IPG's J3,  OMD, MEC  MEC, OMD, J3 IPG's J3
Mondelez Global Media 1500 Dentsu Aegis Media, Starcom MediaVest Undisclosed Carat (APAC, NA, EU) & Starcom (EEMEA, Latam)
General Mills Global Media 800 Undisclosed Undisclosed Mindshare
Bayer Global Digital, Creative, Media 800 JWT, BBDO, MediaCom Undisclosed In Review
Verizon U.S Creative 800 mcgarrybowen Undisclosed McCann
Kraft Heinz Global Creative 600 CP+B, Leo Burnett, Taxi, mcgarrybowen, David and Cramer-Krasselt  Undisclosed In Review
Huawei  Global Media 200 OMD, Maxus Undisclosed In Review
Virgin Atlantic Global  Media 100 Undisclosed Undisclosed PHD
Hershey China Creative 50 Arnold Undisclosed In Review
Ooredoo Myammar Creative, Media, PR 40 None / New Relationship Undisclosed In Review
Suntry  Asia  Media 40 Multiple Agencies Undisclosed In Review

September 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Johnson & Johnson  U.S. Media 1000 OMD Undisclosed IPG's J3
General Mills U.S Media 900 Zenith  Undisclosed Mindshare
GSK Global Media 600 PHD and Mediacom Undisclosed PHD and Mediacom
Citi  Global Media 500 MEC and Starcom MediaVest Undisclosed Publicis Groupe (One Citi Global)
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
Häagen-Dazs  Global  Creative 100 Undisclosed Undisclosed Saatchi & Saatchi London
Coors Light U.S. Creative 50 Cavalry  72andSunny, Deutsch, 180 L.A. 72andSunny
adidas Global Digital (CRM) 50 Undisclosed Undisclosed In Review
Suntory  Singapore, Malaysia, Thailand, Taiwan, Hong Kong Media 50 Multiple Undisclosed In Review
Singapore Airlines Global  Media 40 MEC Undisclosed Zenith Optimedia
Singapore EDB Singapore, Japan, USA, Germany  Integrated  40 TSLA, MEC, TBWA Undisclosed In Review
Ooredoo Myanmar Creative, Digital, Media, PR 40 Bates CHI (Creative), River Orchid (Media) Undisclosed In Review
Infiniti China Social 20 Local Agency Undisclosed In Review
Mundipharma  Japan Media 10 NA Dentsu, Hakuhodo DY, UM, MediaCom In Review

August 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Subway U.S.  Creative 600 MMB MMB, BBDO, McCann Erickson, The Martin Agency BBDO
Visa Global Media 500 OMD OMD, Starcom, Essence Starcom
Coca-Cola Co Global Creative 500 Undisclosed David, Dentsu, FCB , McCann WPP Agencies (Ogilvy,  Sra Rushmore, Santo)
Best Buy U.S.  Creative 300 CP+B Undisclosed Grey New York
Heinz UK + Europe Creative 200 Undisclosed Undisclosed BBH
Emirates Global Creative, Branding 200 Undisclosed Undisclosed WPP (Grey, RKCR/Y&R, Geometry, Hogarth and TNS)
Asus Global Creative, Media, Digital 200 Undisclosed Undisclosed Mirum Asia Pacific
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
P&G (Secret)  Global Creative 100 Leo Burnett Undisclosed W+K
KPMG Global Creative 50 Undisclosed IPG, Publicis, and Omnicom agencies JWT
Ooredoo Myanmar Creative + Media 40 Bates CHI, RiverOrchid Undisclosed In Review
Lexus China Digital Media 20 ZenithOptimedia Undisclosed In Review

July 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
GSK + Novartis Global Media 1000 Starcom MediaVest, PHD, GroupM PHD, GroupM In Review
Bud Light U.S Creative 250 BBDO Undisclosed W+K New York
American Airlines Global Creative 200 McCann Erickson & TM Undisclosed In Review
Pandora Global Media 200 Compass Point Media Undisclosed DigitasLBi SF 
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
Corona Global Creative 130 Undisclosed Undisclosed W+K Amsterdam
Hilton Worldwide  Global Creative, Digital 100 Publicis Undisclosed GSD&M
Adidas Golf Global Creative 50 Undisclosed Undisclosed Venables Bell & Partners
Lenovo Global Social 30 We Are Social  Undisclosed We Are Social
Infiniti China Social 20 Local Agency Undisclosed In Review
Air France - KLM Indonesia, Singapore, Malaysia PR 5 Undisclosed Undisclosed Havas Worldwide Siren 

June 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Coty  Global Media 500 ZenithOptimedia Undisclosed ZenithOptimedia
Verizon U.S Digital 200 AKQA, McGarryBowen, SapientNitro and Moxie Undisclosed AKQA and R/GA
Heineken Global Creative 200 Wieden & Kennedy  Undisclosed Publicis
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
Ragu U.S Creative, Digital 100 Undisclosed Undisclosed Havas Worldwide, Chicago
Bertolli  U.S Creative, Digital 100 Undisclosed Undisclosed Havas Worldwide, Chicago
Ferrero  Emerging Markets Media 80 Multiple by Region  OMG, WPP, Publicis, Aegis, Initiative  PHD
Amazon Fashion  Europe Digital 50 Undisclosed Undisclosed Deep Focus 
Aston Martin Global Integrated Marketing 50 None Undisclosed WPP
Uniqlo  UK Media 30 the7stars Undisclosed ZenithOptimedia
Volvo China Digital 20 Undisclosed Undisclosed OMP – Linked by Isobar
Infiniti China Social 20 Local Agency Undisclosed In Review

May 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Unilever  Global Media 6,000 Mindshare PHD Undisclosed In Review
P&G North America Media 2,700 Starcom Mediavest, Carat, Mediacom Undisclosed In Review
J&J Global (expect North America) Media 2,600 OMD  Undisclosed In Review
21st Century Fox Global Media 1,000 Zenith Media and Vizeum Undisclosed In Review
Sony  Global Media 600 IPG Mediabrands (Initiative, UM, BPN), Carat, Mediacom Undisclosed In Review
Volkswagen Global Media 600 Mediacom Undisclosed In Review
Daimler AG Global Media 500 MEC Undisclosed In Review
Citi Group Global  Media  300 MEC and Starcom Mediavest Undisclosed In Review
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
Royal Caribbean Global Creative 80 JWT Undisclosed Mullen Lowe Group
Ferrero  Emerging Markets Media 80 Multiple by Region  OMG, WPP, Publicis, Aegis, Initiative  PHD
Sony Playstation US Creative 60 Undisclosed Undisclosed Johannes Leonardo 
Infiniti  China Media and Social  50 OMD  Undisclosed In Review
SingTel Singapore Media 40 MEC Undisclosed Havas Media 
IKEA Malaysia, Thailand, Singapore Media   OMD and PHD Undisclosed Vizeum

April 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Coca Cola  US Media 400 Starcom Mediavest Starcom Mediavest, UM, MediaCom and Carat/Dentsu In Review
Barilla  US Creative 28 Y&R Chicago  Undisclosed In Review
Visa Global  Media 113 OMD Undisclosed In Review
Bacardi  Global  Creative, Media 74 BETC, Mindshare ZenithOptimedia, Gravity Road None BBDO & OMD
British Airways Global  Digital    OgilvyOne OgilvyOne, DigitasLBi, BBH, SapientNitro and We Are Social SapientNitro
Norwegian Cruise Line Global  Media, Creative 33 The Martin Agency  Undisclosed In Review
L'Oreal  US Media 2300 DigitasLBi Undisclosed In Review
Porsche Asia Pacific APAC Creative   Accelerate Advertising  Undisclosed Accelerate Advertising
Subway  APAC (Singapore, Malaysia, Hong Kong, China, India and Korea) Media   Undisclosed Undisclosed MediaCom
Malaysia Airlines Global  Branding, Creative Ogilvy & Mather Undisclosed In Review
Singapore Airlines Global  Media   MEC Undisclosed In Review
Diageo Several SEA markets Media   Undisclosed Undisclosed In Review
SC Johnson Media Global 1200 PHD, Maxus Undisclosed In Review
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
Ferrero  Emerging Markets Media 80 Multiple by Region  OMG, WPP, Publicis, Aegis, Initiative  In Review
SingTel Singapore Media 40 MEC Undisclosed In Review

March 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Land Rover Global Creative 200 Y&R + Ogilvy & Mather + Wunderman Undisclosed Spark44
BMBS Mercedes Benz  China Media 200 MEC, Local Agencies  Undisclosed In Review
Wells Fargo US Media 170 OMD + UM Undisclosed OMD
Ferrero  Emerging Markets Media 80 Multiple by Region  OMG, WPP, Publicis, Aegis, Initiative  In Review
adidas Global Creative 50 180LA Undisclosed 72andSunny
Heineken US BTL 40 Undisclosed Undisclosed Geometry Global 
Delta Global Digital 40 AKQA + Razorfish Undisclosed AKQA
SingTel Singapore Media 40 MEC Undisclosed In Review
Tiger Beer Global Digital 10 None Undisclosed The Secret Little Agency (TSLA)
Firefly SEA Media 10 PHD Malaysia Undisclosed In Review
Caterpillar India Media + Digital 10 Undisclosed Undisclosed Havas Media Group
Piaggio Asia Pacific PR 10 Undisclosed Undisclosed The Hoffman Agency 

February 2015

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Wells Fargo  US Media 170 UM & OMD Undisclosed In Review
Papa John’s International  Global  Media 130 Zimmerman Advertising  Undisclosed Initiative
Subaru APAC Media 100 Havas Media Undisclosed Maxus
Ferrero  Emerging Markets Media 60 Mindshare, Optimedia, OMD, IPG Mindshare, FMCG Publicis, PHD, Inititative, Vizeum In Review
Chrysler Global  Digital 50 SapientNitro Undisclosed In Review
Ranbaxy  Global  Digital 50 Undisclosed Undisclosed Havas Media Group India
Treasury Wine Estates (TWE)  Global  Creative 50 Undisclosed Undisclosed JWT
Singtel  Singapore Media 50 MEC Undisclosed In Review
Volvo  US Digital 45 Undisclosed Undisclosed Cake New York 
Zico (Coca Cola) US Creative 40 Butler, Shine, Stern & Partners  Undisclosed David & Goliath
AB InBev  Korea Media 25 Cheil  Undisclosed  In Review
Under Armour LATAM Creative 20 Undisclosed Undisclosed Latin3

January 2015

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Unilever Global  Media  5,000 Mindshare, Initiative, PHD Undisclosed In Review
RB Global Media  1,000 Carat Carat, MEC, Havas, Mediabrands, Zenith-Optimedia Mediabrands & Zenith-Optimedia
Hershey's Global  Creative  668 Arnold Worldwide and Havas Worldwide Undisclosed In Review
Sears/Kmart U.S Creative, Media  560 mcgarrybowen, Havas Worldwide, FCB, Havas Media Undisclosed In Review
SC Johnson Global Media  228 Maxus & PHD Undisclosed PHD
RB (Vitamins and Minerals) Global Creative  100 KW, Havas Worldwide, McCann Worldgroup, Wieden + Kennedy, Droga5 Undisclosed McCann Worldgroup 
Ferrero  Emerging Markets  Media  80 Multiple  PHD, Mindshare, FMCG Publicis, Vizeum, Initiative  In Review
Axe  Global Creative  63 BBH & Lowe and Partners' Ponce Undisclosed 72andSunny
British Airways Global  Digital  50 OgilvyOne Undisclosed In Review
Singtel  Singapore Media  50 MEC Undisclosed In Review
AB InBev  Korea Media  25 Cheil  Undisclosed  In Review
Corona Light and Modelo Especial  U.S. Creative  24 Undisclosed Undisclosed Ogilvy
7-Eleven Global Digital 16 Undisclosed Undisclosed T3

December 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Mars Global  Media 1,500 Various agencies Starcom & MediaCom MediaCom
Cadillac Global  Creative 300 Lowe & Partners Undisclosed Publicis Worldwide
Bayer Global  Creative 300 Havas, Publicis Kaplan Thaler Undisclosed JWT & BBDO 
Johnnie Walker Global  Creative 200 BBH Ogilvy, Wieden & Kennedy, BBDO, BBH, Anomaly Anomaly 
Acer Global  Creative 100 Mother Undisclosed In Review
Ferrero  Global (Emerging Markets) Media 80 Multiple  WPP, IPG, OMC, PG, DAN In Review
Accor Global  Digital  50 Undisclosed Undisclosed Publicis 133 LUX Singapore
Singtel Singapore Media 50 MEC Undisclosed In Review 
Four Seasons Hotels & Resorts Global  Creative 40 TBWA Undisclosed Text 100 (APAC), Atelier/Rosetta (Europe) , ISM (US) 
Kimberly Clark  SE Asia Digital  20 Multiple  OgilvyOne, Isobar, Tribal  In Review

November 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Kraft  US Creative 300 Droga5, VSA Partners, TBWA, The Martin Agency, Lopez Negrete Communications, Roberts & Langer and Wieden & Kennedy Undisclosed McGarryBowen, Leo Burnett, Taxi and CP&B
Sony (PlayStation Vue) Global  Creative 200 Undisclosed Undisclosed In Review
Rémy Martin Global Creative 100 Undisclosed Undisclosed Lowe and Partners
Burger King Europe Media 100 SMG SMG, GroupM, Vizeum, Initiative Vizeum
Sainsbury  Global  Media 100 PHD Undisclosed In Review
Crocs Global Creative 50 Undisclosed Undisclosed McKinney 
eBay Europe Digital 50 Essence and Achtung Undisclosed Naked Communications
Nestle  U.S Digital 50 Undisclosed Undisclosed 360i, Deep Focus, Huge, Grey, Resource/Ammirati, Threshold, SmithBrothers and Swift, Inc
Four Seasons Hotels & Resorts Global  Creative 40 TBWA Undisclosed Text 100 Asia Pacific, other areas in review 
Mahindra & Mahindra Global Digital 30 Undisclosed Undisclosed VML Qais
Garuda Global Media 20 Spark Communications (SMG) Havas Media Group and GroupM GroupM
Kimberly Clark  SE Asia Digital  20 Multiple  OgilvyOne, Isobar, Tribal  In Review

October 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
AB InBev U.S Media 500 Starcom MediaVest Starcom MediaVest and MediaCom MediaCom
Infiniti Global Creative 200 TBWA BBH, CP&B, Goodby, Silverstein & Partners, Anomaly CP&B
General Mills Global Field Marketing 200 Undisclosed Undisclosed WPP agencies (Geometry Global, Rockfish, Kantar Retail, Bravo Group and Barrows)
Telefonica Global Media 200 Publicis Groupe None Havas Media
Tiffany & Co. Global Media 100 Numerous agencies MediaCom , Omnicom agencies, MEC MEC
Bose Global Media 100 MediaHub, MediaCom, Omnicom agencies ZenithOptimedia, OMD, MediaHub, Initiative, MediaCom MediaHub and Initiative (North America); MediaCom (Rest of the world)
Intel Global Creative 100 Venables Bell & Partners Undisclosed McGarryBowen
Carlsberg (Tuborg brand) Global Creative 100 Sid Lee Undisclosed CLM BBDO
Starbucks U.S Shopper Marketing 50 Undisclosed Undisclosed Integer Group
Johnnie Walker Global Creative 50 BBH Undisclosed In Review
Four Seasons Hotels & Resorts Global Creative 40 TBWA Undisclosed In Review
Audi U.S Digital 30 AKQA Huge, iCrossing, AKQA AKQA
Kimberly Clark SE Asia Digital 20 Multiple OgilvyOne, Isobar, Tribal In Review

September 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Samsung Global Creative/Media/Digital 14000 Starcom/ Leo Burnett / 72andSunny/Cheil/RGA /CHI WPP, Publicis Groupe, IPG, Cheil, independents Cheil, Leo Burnett, Starcom, Multiple Boutique and Digital Agencies
Unilever - Walls Global Creative 200 Lowe A&E/DDB and Lowe & Partners A&E/DDB
Unilever - Dove Men Global Creative 200 BBH Undisclosed Ogilvy & Mather
Miller Lite North America Creative 160 WPP ( Ogilvy, Johannes Leonardo, Royal Order) and Casanova Pendrill WPP, TBWA, Dieste, Leo Burnett and Royal Order TBWA and Dieste
Airbnb Global Creative 50 New assignment Undisclosed TBWA
Hyatt Hotels and Resorts Global Digital (CRM) 40 Undisclosed Undisclosed Olson 1to1
Pernord Ricard US Media/Digital 40 Vizeum Undisclosed 360i
H&R Block US PR 40 Ketchum Undisclosed Ketchum
Four Seasons Hotels & Resorts Global Creative 40 TBWA Undisclosed In Review
Kimberly Clark SE Asia Digital 20 Multiple OgilvyOne, Isobar, Tribal In Review

August 2014

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Samsung Global Creative/Media/Digital 14000 Starcom MediaVest / Leo Burnett / 72andSunny / Cheil / RGA / CHI WPP, Publicis Groupe, IPG, Cheil, independents In Review
Unilever Global Digital 1000 Razorfish , AKQA, OgilvyOne, Havas, Lean Mean Fighting Machine, others Undisclosed In Review
HSBC (Retail Business) Global Creative 200 Grey Undisclosed JWT
Allianz Group Global Creative 100 Grey Undisclosed Ogilvy & Mather
GSK Global Digital 100 Undisclosed Possible Worldwide and Wunderman Wunderman
Tata Group Global Creative 88 Undisclosed TBWA, Y&R, McCann, Saatchi & Saatchi and BBDO JWT
Coke Zero Global Creative 50 Droga5 Ogilvy & Mather, Droga5 Ogilvy & Mather
Bacardi  - New brand Global Creative 50 NA FCB, Wieden + Kennedy, JWT FCB
Four Seasons Hotels & Resorts Global Creative 40 TBWA Undisclosed In Review
HootSuite APAC Digital 20 Undisclosed Undisclosed iProspect

July 2014

Account Market Discipline Billings (US$m_ Incumbent Participating Agencies Winning Agency
Samsung Global Creative, Media, Digital 14000 Starcom MediaVest, Leo Burnett, 72andSunny, Cheil, McKinney/RGA WPP, Publicis Groupe, IPG, Cheil, independents In Review
Unilever Global Digital 500 OgilvyOne; Razorfish; Huge, R/GA; Lowe Profero; Noise; VaynerMedia Undisclosed In Review
AB InBev US Media 500 Starcom Undisclosed In Review
Telefónica Europe Media 400 Mindshare & Havas Dentsu Aegis, WPP Group, Havas ZenithOptimedia
Guiness Global Creative 200 Saatchi & Saatchi, Tribal Worldwide Undisclosed BBDO & Iris Worldwide
Duracell US Creative & Digital 100 Saatchi & Saatchi and The Acme Idea Co. Undisclosed Anomaly
Tiffany & Co. Global Media 100 Universal McCann, Carat, Starcom Undisclosed In Review
Four Seasons Hotels Global Creative 50 TBWA Undisclosed In Review
Visa Europe Europe PR 30 Undisclosed Undisclosed Hill+Knowlton
CTBAT China Activation 30 New assignment Always, Betterway, Spearhead, others Always

June 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Samsung Global Creative / Media / Digital 14000 Starcom MediaVest, Leo Burnett, 72andSunny, Cheil, McKinney, RGA Undisclosed In Review
Virgin Media Europe Media 250 Goodstuff and Manning Gottlieb Undisclosed In review
Infiniti Global Creative 200 TBWA FCB, BBH, CP+B, M&C Saatchi, Havas and Arnold, Publicis, Goodby, Silverstein & Partners, TBWA In review
Estee Lauder Global Creative 100 Undisclosed Sid Lee, Johannes Leonardo Johannes Leonardo
Hertz Europe Media 50 Intiative Initiative, Mindshare, OMD Mindshare
Toyota (Hydrogen Fuel Cell Vehicle) Global Creative 50 None Undisclosed Droga5
GHD Global Digital 50 MRY, R/GA London Undisclosed In review
Durcacell Global Creative 50 The Acme Idea Co Grey, Saatchi & Saatchi, mcgarrybowen, Anomaly In Review
BMW China Event 20 Kingway, Multiple Kingway, Across China, Auditoire, DMG In Review
Ben & Jerry's Global Creative 15 Silver & Partners Undisclosed Mekanism

May 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Samsung Global Creative / Media / Digital 14000 Starcom, Leo Burnett, 72andSunny, Cheil, CHI, RGA Undisclosed In Review
Johnson & Johnson US Media 1,000 J3 (UM) UM, OMD OMD
Heinz Global Media 500 Undisclosed Undisclosed UM (North America) Omnicom (Rest of the world)
Changan PSA (Citroën DS Model) China Media 200 Carat OMG, Carat, ZenithOptimedia In Review
Guinness Global Creative 100 Saatchi & Saatchi Undisclosed In Review
United Nations Global Digital 100 None Undisclosed In Review
Reckitt Benckiser Global Creative 92 Havas Worldwide Undisclosed Droga5,  McCann, Wieden + Kennedy
Blackrock Global Media 60 MEC Mindshare, MEC, PHD, Carat In Review
Marriott APAC Creative 50 None Publicis, McCann Worldgroup In Review
BMW Indonesia Creative 30 Multiple Agencies Undisclosed In Review
BMW China Event 20 Multiple Agencies Undisclosed In Review

April 2014

Account Market Discipline Billings (US$m) Incumbent Participating Agencies Winning Agency
Samsung Global Creative/Media/Digital 14,000 Starcom / Leo Burnett / 72andSunny /Cheil / RGA Undisclosed In Review
Microsoft Global Media 2,600 Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet WPP, IPG, Aegis, Publicis Groupe, MDC Aegis Media / IPG
Vodafone Global Media 950 OMD Carat, OMD,MEC MEC
Pepsi China Media 250 OMD Undisclosed Mindshare
ebay Global Creative 200 Venables Bell & Partners Undisclosed In Review
Apple US Digital 200 Rosetta, Eleven, Multiple Agencies Undisclosed AKQA, HUGE, Area17, Kettle
Burger King Global Creative 200 Multiple Agencies Undisclosed David
Disney EMEA Media 100 Carat Undisclosed OMG & Havas
Nestle USA US Digital 100 Kaplan Thaler, Resource, Digitaria, Ogilvy Undisclosed In Review
BMW Indonesia Creative 30 Publicis Y&R, Bates CHI, Iris In Review
BMW Singapore Creative 25 Y&R Undisclosed In Review
BMW China Event 20 Multiple Agencies Undisclosed In Review
Air New Zealand EMEA Creative 10 Multiple Agencies Undisclosed In Review
Choose Chicago US Creative/Media 10 Undisclosed Undisclosed FCB Chicago / Starcom USA

March 2014

Account Market Discipline Billings (US$m) Incumbent Participating Agencies Winning Agency
Mercedes-Benz US Media 300 PHD Undisclosed PHD
Sony Global Creative 200 Adam & Eve Undisclosed In Review
British Airways Global Creative 100 Ogilvy, OgilyOne, BBH Ogilvy, OgilvyOne, Mother, Anomaly, Grey, BBH BBH
Gap Global Creative 80 Peterson Milla Hooks / Ogilvy & Mather Undisclosed Wieden+ Kennedy
FrieslandCampina APAC Media 80 Undisclosed Undisclosed Carat
AB InBev China Digital and Social 50 VML IM2.0, Vgo VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle, AKQA, IM2.O
Imperial Tabacco Global Digital 40 Hamburg’s Deep Blue Undisclosed Proximity Worldwide
BMW Indonesia Creative 30 Multiple Agencies Undiclosed In Review
Choose Chicago Global Creative 20 Downtown Partners Undiclosed In Review
BMW China Social Media 20 Multiple Agencies Undiclosed In Review
Lay's China Social Media 10 Multiple Agencies Undisclosed In Review

February 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Volvo Global Media 300 Havas Media Havas Media, Mindshare Mindshare
Master Kong China Creative 100 Havas Undiclosed Publicis
Lenovo EMEA Creative 100 Saatchi & Saatchi Undiclosed The House Worldwide
Renault & Nissan Global Digital 70 Undisclosed Undisclosed Digitas LBi
Reebok Global Creative 60 DDB Undiclosed Venables Bell
Regus Global Media 50 Undisclosed Undiclosed UM
AB InBev China Digital and Social 50 VML IM2.0 VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle, In Review
Philips APAC Creative, Media, Digital 20 Ogilvy, XM, Carat Undiclosed In Review
Choose Chicago Global Creative 20 Downtown Partners Undiclosed In Review
BMW China Social Media 20 None   In Review
Lay's China Social Media 10 Multiple Agencies Undisclosed In Review

January 2014

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Microsoft Global Digital, Media, Creative 1,300 Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet Undisclosed In Review
DongFeng Peuget Citroen Automobile China Media 100 Midas Midas, Zenith, Carat, Guangdong Advertising, OMD OMD
Pepsi China Media 80 OMD Undisclosed In Review
Symantec Corporation (Norton) Global Creative 50 Leo Burnett Undisclosed Grey San Francisco
Land Rover Global Brand Consultant 20 New assignment Undisclosed Brand Union, Digit
Fonterra Australia / New Zealand Media 20 OMD OMD, MediaCom In Review
BMW China Social Media 20 None   In Review
Louis XIII (Remy Cointreau) China PR and Creative 10 Zenith PR Undisclosed Robert, Tan & Gao
Lay's China Social Media 10 None Undisclosed In Review
Vertu Global Digital (CRM) 5 Chi & Partners, TMW Undisclosed In Review

December 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Reckitt Benckiser Global Media 1800 ZenithOptimedia and Havas Undisclosed IPG, Carat, ZenithOptimedia and Havas
Mengniu China Media 400 Optimedia(planning), Multiple Local Agencies(buying) Optimedia, Starcom, Carat, Local Agencies Optimedia(planning), Multiple Local Agencies(buying)
Infiniti Global Creative and Social Media 200 TBWA   In Review
P&G China Digital Creative 150 Multipe agencies 15 agencies BlueDigital
Puma Global Creative 100 Droga5    
AB InBev China Digital and Social 50 VML IM2.0 VML IM2.0, Isobar, AKQA, Digitas Lbi, Uncle, Social Touch In Review
Sedrin Beer China Creative 30 JWT JWT, Civilization, Y&R and Bravo In Review
Singapore Airlines Global Social media 20     Dentsu Möbius
Fonterra Australia / New Zealand Media 20 OMD OMD, MediaCom In Review
Lay's China Social Media 20 None Undisclosed In Review

November 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Mengniu China Media 400 Optimedia(planning), Multiple Local Agencies(buying) Undisclosed In Review
Volvo Global Creative 200 Havas’ Arnold Worldwide Undisclosed Grey
Carlsberg Global Media 160 Multiple Agencies by Market Undisclosed OMD, ZenithOptimedia(China)
Hasbro Global Media 100 OMD Initiative, GroupM and OMD OMD, Mediacom(Latam)
Harbin Beer China Creative 80 JWT BBDO, Ogilvy, JWT and BBH BBH
Johnnie Walker Blue Global Media 40 Undisclosed Undisclosed PHD
Skyy Vodka US Creative 30 Lambesis Mekanism, Mistress, Venables Bell Venables Bell
Sedrin Beer China Creative 30 JWT JWT, Civilization, Y&R and Bravo In Review
Fonterra Australia / New Zealand Media 20 OMD OMD, MediaCom In Review
BMW China Social Media 20 None Undisclosed In Review

October 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
AB InBev Global  Media 600 Multiple Agencies by Market  GroupM, Mediabrands, Vivaki, Havas, Aegis Starcom China, ZenithOptimedia France. Other markets in review 
Mengniu China Media 400 ZenithOptimedia (planning), Multiple Local Agencies (buying) Undisclosed  In Review
Ferrero Global Media 120 MEC(UK) Undisclosed  Omnicom Media Group
Mengniu China Creative  100 McCann McCann, BBDO, W+K, Saatchi In Review
Fujitsu Global Creative 80 None Undisclosed  mcgarrybowen and Carat Enterprise
Clinique Global Digital and Social  50 Multiple Agencies by Market  Undisclosed  360i(Dentsu)   
Converse Global Media 50 Multiple Agencies by Market  Undisclosed  MediaVest
Singtel  Singapore  Creative, Digital  50 BBDO , OgilvyOne JWT, Ogilvy Mather, TBWA and Leo Burnett  Ogilvy Group
Sedrin Beer China Creative 50 JWT JWT, Y&R and Bravo In Review
Shell Global CRM  48 Dunnhumby Undisclosed  Wunderman
BMW China Social Media  20 None Undisclosed  In Review

September 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
GSK Global Media 1500 Starcom, PHD, GroupM and Carat Starcom, PHD, GroupM and Carat Group M (ex US) ,  PHD (US) and Dentsu (Japan)
AB InBev Global Media 600 Multiple Agencies by Market GroupM, Mediabrands, Vivaki, Havas, Aegis In Review
AB InBev China Media 200 MediaCom Starcom, MediaCom and Carat Starcom
Tiffany & Co Global Creative 100 New assignment Undisclosed In Review
Mengniu China Creative 100 McCann McCann, BBDO, BBH, Saatchi In Review
Petronas Global Creative 80 Leo Burnett M&C Saatchi, Dentsu Utama, Draftfcb,Ogilvy & Mather, McCann and Leo Burnett McCann and Leo Burnett
Lockheed Martin Global Advertising and Media 50 Keiler & Co Arnold, Doremus, Keiler & Co McCann Erickson, UM
Singtel Singapore Creative, Digital 50 BBDO , OgilvyOne Open Tender In Review
Momondo Global Media 40 New assignment Not disclosed MEC
Telkomsel Indonesia Digital 20 Narrada Undisclosed Narrada

August 2013

Account Market Discipline Billings (US$m) Incumbent Participating Agencies Winning Agency
AB InBev Global Media 600 Multiple Agencies by Market GroupM, Mediabrands, Vivaki, Havas, Aegis In Review
GE Global Media 200 OMD and Starcom MEC, OMD, Starcom and Aegis Media MEC and OMD
Hershey Global Media 200 OMD(US) OMD, ZenithOptimedia UM
Emirates Global Media 150 Starcom MediaVest Undisclosed Havas
Mengniu China Creative 60 McCann McCann, BBDO, BBH, Saatchi In Review
Singtel Singapore Creative, Digital 50 BBDO , OgilvyOne Open Tender In Review
STB Global MICE 30   ADK, BBH, Brand Courage, DW Communication, Formul8, The Alchemy Partnership, Thinkads, Up BrandBuzz and Yuan Associates M&C Saatchi
Roll-Royce Motor Cars Global Marketing Communications 20   M&C Saatchi, The Corner and Leo Burnett Engine
Telkomsel Indonesia Digital 20 Narrada Undisclosed In Review
Remy Martin Louis XIII China PR 5 Zenith PR Undisclosed In Review

July 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning Agency
AB InBev Global Media 600 Multiple Agencies by Market GroupM, Mediabrands, Vivaki, Havas, Aegis In Review
Cadillac Global Creative  300 Fallon Omnicom, IPG, Publicis Groupe Interpublic
Carlsberg Global Media 150 OMD Undisclosed In Review
Siemens Global Media 100 PHD and ZenithOptimedia Undisclosed Mediacom
Smirnoff Global Creative 80 JWT 72andSunny, Mother, Anomaly and BBH 72andSunny
British Airways and Iberia airline Global Media 80 ZenithOptimedia, Initiative Undisclosed Carat
Singtel Singapore Creative, Digital 50 BBDO , OgilvyOne Open Tender In review
Telkomsel Indonesia Digital 20 Narrada Undisclosed In Review
Almond Board of California China Digital 5 Various local agencies Undisclosed OpenTide
Remy Martin Louis XIII China PR 5 Zenith PR Undisclosed In Review

June 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Sony Global Media 800 MEC and OMD Undisclosed MediaCom and MEC
AB InBev Global Media 600 Multiple Agencies by Market GroupM, Mediabrands, Vivaki, Havas, Aegis In Review
Nokia Global Creative  120 Inferno Bartle Bogle Hegarty and Inferno JWT
Singtel Singapore Creative, Digital 50 BBDO , OgilvyOne Open Tender In review
Huawei Global Creative 50 None Undisclosed Saatchi & Saatchi
BMW China Digital 20 Interone Interone, Wunderman, IM2.0, Hylink, AKQA In review
Telkomsel Indonesia Digital 20 Narrada Undisclosed In Review
Almond Board of California China Digital 5 Various local agencies Undisclosed In Review
Remy Martin Louis XIII China PR 5 Zenith PR Undisclosed In Review
Bacardi - Martini and Grey Goose China PR 5 Various local agencies Weber Shandwick, FTG, Butterfly Weber Shandwick

May 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
LG Global Media  1,500 Mindshare Undisclosed Havas  Media, Mindshare (US)
Danone Global Media 1,200 Havas Media, OMG, GroupM Undisclosed In Review
AB InBev Global Media 600 Multiple Agencies by Market GroupM, Mediabrands, Vivaki, Havas, Aegis In Review
Amazon Global Media 200   Mindshare, ZenithOptimedia, Initiative, and MediaCom Initiative
Dyson Global Media 185 In-house, VCCP Mindshare, PHD, and UM Mindshare
Tourism Australia Global Creative 100 DDB Undisclosed Clemenger BBDO
Singtel Singapore Creative, Digital 50 BBDO , OgilvyOne Open Tender In review
BMW China Digital 20 Interone Undisclosed In review
Elsker China Creative 10 Local Agenecy Undisclosed DDB
Almond Board of California China Digital 5 Various local agencies Undisclosed In Review
Remy Martin Louis XIII China PR 5 Zenith PR Undisclosed In Review

April 2013

Account Market Discipline Billings (US$m) Incumbent Participating agencies Winning agency
Danone Global Media 1,200 Havas Media, OMG, GroupM Undisclosed In Review
AB Inbev Global Media 600 Multiple Agencies by Market GroupM, Mediabrands, Vivaki, Havas, Aegis In Review
Gillette Global Creative 400 BBDO Undisclosed Grey
Sony Global Media 200 Multiple Agencies by Market Universal McCann, MEC and Carat In Review
Unilever (Closeup) Global Digital 50 JWT Undisclosed Arcade
Fonterra Asia Pacific Digital 50 Proximity WPP, Proximity, and DDB Tribal DDB
BMW China Digital 20 Interone Undisclosed In review
Elsker China Digital 10 Local Agenecy Undisclosed In review
Remy Martin Louis XIII China PR 5 Zenith PR Undisclosed In Review

March 2013

Account Market Discipline Billings (US$m) Incumbent Participating Agencies Winning Agency
HSBC Global Creative 600 JWT Multiple Grey London, Saatchi & Saatchi,  JWT
Walgreens Global Media 240 Starcom Starcom and other agencies OMD
BBVA Bank Global Creative 150 Havas Worldwide McCann WorldGroup, DDB, Grey and Wunderman In review
Master Kong China Media 100 Carat Undisclosed Group M((Beverage Products), Carat(Instant noodle products)
Burberry Global Media 80 Universal McCann Mediacom, Carat, and other agencies Carat
Pfizer(Nexium) Global Creative 80 New brand Undisclosed Leo Burnett
David Jones Australia Creative 60 M&C Saatchi M&C Saatchi and six other undisclosed agencies In Review
BMW China Digital 20 Interone Undisclosed In review
Elsker China Digital 10 Local Agenecy Undisclosed In review
Bentley Motors China China Creative 10   Undisclosed DDB

February 2013

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Walgreens Global Media 240 Starcom Starcom and other agencies In review
BBVA Bank Global Creative 150 Havas Worldwide McCann WorldGroup, DDB, Grey and Wunderman In review
Carlsberg Global Creative 80 Fold7 Santo Advertising, BETC London and Fold7 Santo Advertising
Bacardi Global Creative 80 Johannes Leonardo Undisclosed BETC London
Burberry Global Media 80 Universal McCann Mediacom and other agencies In review
Pirelli Global Creative 50 Undisclosed Undisclosed BBH
Singapore Tourism Global Creative, Media , Digital 50 JWT, XM, MEC Undisclosed XM Asia
Jetstar Asia Pacific Media 40 Maxus and the Aegis Group Maxus and the Aegis Group Maxus
BMW China Digital 20 Interone Undisclosed In review
Elsker China Digital 10 Local Agenecy Undisclosed In review

January 2013

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Walgreens Global Media 240 Starcom Starcom and other agencies In review
BBVA Bank Global Creative 150 Havas Worldwide McCann WorldGroup, DDB, Grey and Wunderman In review
JNJ Asia Pacific Media 150 OMD and MediaBrands GroupM, OMD and MediaBrands OMD and MediaBrands
Singapore Tourism Board Global Creative, Media and Digital 100 BBH, XM, MEC Undisclosed In review
Chanel Global Media 100 MEC Undisclosed In review
Legend Holdings Singapore Media 100 Dentsu Dentsu, OMD, Starcom and MEC In review
Nissan Datsun Global Creative 80 None Undisclosed TBWA Worldwide
Fonterra Global Media 80 OMD MediaCom, OMD, Carat MediaCom
Qoros Global Creative 30 None BBH, W+K and HS Ad BBH China
Garuda Airlines Global Creative and Media 20 Dentsu Lowe, Dentsu, Spark, OMD, ZenithOptimedia and Maxus Lowe and Spark Communications
BMW China Digital 20 Interone Undisclosed In review

December 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Hershey Global Media 300 OMD Undisclosed In review
Dyson Global Media 210 Universal McCann, Mindshare Universal McCann, Mindshare In review
Singapore Tourism Board Global Creative, Media , Digital 100 BBH, XM, MEC Undisclosed In review
Absolut Global Creative 80 TBWA Undisclosed Sid Lee
Sony Playstation US Creative, Media 60 Deutsch BBH, 180 LA, Anomoly.  Media undisclosed In review
Burberry Global Media 50 Universal McCann Undisclosed In review
Heineken Global Digital 40 AKQA, Lean Mean Fighting Machine and Iris Worldwide Undisclosed In review
Shangri-La Hotels and Resorts Global Media 30 Maxus Starcom, OMD, MPG, Vizeum MPG
BMW China Digital 20 Interone Undisclosed In review
Bank of China China Media 16 Universal McCann Undisclosed Zenith

November 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Novartis Global Creative 300 DraftFCB, Wunderman and Grey Group Undisclosed In review
COFCO China Media Buying 130 Mediacom Aegis Media, Mediacom, MPG and Womei Media Aegis Media
Mondelez-Toblerone Global Creative 100 Ogilvy & Mather McGarryBowen, Wieden & Kennedy McGarryBowen
Fonterra Global Media 100 OMD OMD, Carat , MediaCom In review
News Limited Australia Media 80 ZenithOptimedia GroupM, ZenithOptimedia, UM Master Media In Review
Singapore Tourism Global Creative, Media, Digital 80 BBH, MEC, XM Multiple In review
Tourism Australia Global Creative 50 DDB Undisclosed In review
Emirates Global Digital 50 Lean Mean Fighting Machine, StrawberryFrog and Atmosphere BBDO Undisclosed In review
Minute Maid China Creative 50 BBH Undisclosed Saatchi & Saatchi
Shangri-la Hotels Global Media 30 Maxus Starcom, OMD, MPG, Vizeum In review

October 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Fonterra Global Media 150 OMD MediaCom, OMD, MediaBrands, Carat In review
Singapore Tourist Board Global Creative, Media, Digital 100 BBH, XM, MEC Multiple In review
News Limited Australia Media 60 ZenithOptimedia Multiple In review
Vietnam Airlines Global Creative and Media 50 Not Disclosed JWT, MPG JWT, MPG
Gap Global Creative and Media 100 Ogilvy & Mather and PHD Ogilvy & Mather and PHD In review
Huawei Global Corporate Branding 100 Not Disclosed WPP, Omnicom Group,Dentsu Group, IPG and Publicis Groupe WPP and Omnicom Group
HSBC Global Creative 400 JWT JWT,Grey and BBDO In review
Pfizer Global Creative 1,500 EuroRSCG Life, McGarryBowen, McCann Humancare WPP, Omnicom Group and Publicis Groupe WPP, Omnicom Group and Publicis Groupe
DHL Global Digital 200 Not Disclosed Razorfish, BBDO Proximity and Interone Razorfish
Danone Japan Media 78 Hakuhodo Carat, Dentsu, Hakuhodo, ADK and MEC Carat

September 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Bacardi Global Creative 100 Johannes Leonardo Undisclosed In review
Barclays Global Digital 50 LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare In review
Malaysia Airlines Global Media 50 Starcom IPG Mediabrands, Havas, Carat, Group M and OMD IPG Mediabrands
Unilever Regional(Southeast Asia and Australasia) Media 2500 Mindshare and PHD Initiative, Mindshare and PHD In review
Marriott Hotels & Resorts Global Creative 50 McgarryBowen Grey Group, JWT and McgarryBowen Grey Group
Lenovo APLA(Asia-Pacific and Latin America) Creative 100 Multiple Agencies Undisclosed Saatchi & Saatchi Singapore
Mars Australia / New Zealand Media 40 OMD, Starcom Mediavest OMD, Starcom Mediavest and Mediacom In review
Singapore Tourist Board Global Creative, Media and Digital 60 BBH, MEC and XM Asia Undisclosed In review
BMW Asia Creative 20 Publicis Undisclosed In review

August 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Shangri-la Global Media 30 Maxus Undisclosed In Review
Fonterra Asia / Middle East Media 100 OMD, Optimedia(Vietnam) Undisclosed In Review
Aspen Australia Media 15 Carat, MediaCom MEC, PHD, Vizeum, Bohemia, Hyland Bohemia
EDB Global Creative, Media, Digital 50 JWT, MEC, XM TBWA, Ogilvy & Mather, Leo Burnett, TSLA-StrawberryFrog, MEC and OMD TSLA, TBWA and MEC
HTC Global Media 150 ZenithOptimedia, PHD Undisclosed In Review
Luxottica Global Media 50 Starcom, Carat Publicis Groupe, Aegis, Interpublic , Group M and Havas, OMG Omnicom
Louis Vuitton Global Creative 200 Ogilvy & Mather Paris Undisclosed In Review
Mulberry Global Media 20 Inhouse MEC, MPG, ZenithOptimedia and Carat MEC
Sea Life Campaign Global Creative 50 Undisclosed Undisclosed McCann
New China Life Insurance China Media 28 Vizeum ZenithOptimedia, Dentsu Beijing and two local media agencies ZenithOptimedia
P&G Korea Media 50 Starcom Mediacom Mediacom, Starcom

July 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Johnson & Johnson Global Creative 2,600 DDB, JWT, BBDO, Lowe DDB, JWT, BBDO, Lowe In review
Zurich Insurance Global Creative 157 Publicis Worldwide Undisclosed In review
Rémy Cointreau Global Media 62 MEC Undisclosed In review
EDB Global Creative, Media, Digital 50 JWT, XM, MEC Undisclosed In review
Marriott Hotels & Resorts Global Creative 50 McGarryBowen JWT, Grey and McGarryBowen In review
Ballantine’s Global Creative 50 Publicis EuroRSCG, Publicis, TBWA, M&C Saatchi,Work Club, etc. In review
Malaysia Airlines Global Media 50 Starcom Starcom, GroupM, Universal McCann, OMD, Havas Media and Carat In review
Aspen Phamaceuticals Australia Media  15 Carat, MediaCom Undisclosed In review
Nivea China Digital 10 Multiple Undisclosed In review
AIA Hong Kong Creative 10 Bravo Undisclosed In review

June 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Canadian Tourism Commission Global Creative 47 DDB Undisclosed In review
Bentley Global Media 30 Not disclosed PHD, MediaCom PHD
Ernst & Young Global Media 50 Not disclosed UM, EI, Mindshare and Starcom UM
Huawei global corporate branding Global Branding 100 New assignment WPP, Publicis Groupe, IPG, Omnicom and Dentsu In review
eBay classifieds sites' launch Asia Pacific Creative and Media 80 Not disclosed Leo Burnett, UM Leo Burnett, UM
Nestlé Greater China Media  30 Mindshare Mindshare, ZenithOptimeda Mindshare(China), ZenithOptimeda(HK)
Red Bull Australia Media 10 MEC Undisclosed In review
Stovekraft's Pigeon Appliances India Creative 10 Not disclosed Undisclosed In review
Diageo’s Singleton whisky Taiwan Creative 20 Y&R Ogilvy, two other 4A agencies Ogilvy
Sogou.com China Creative 20 Not disclosed 4A agencies In review

May 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
Unilever Global Media 6000 Multiple Mindshare,PHD Mindshare (US) . Other markets in review
Bank of America Global Creative 2000 BBDO WPP WPP
Heineken Global Media  300 Starcom MediaVest Starcom MediaVest, Mindshare Starcom MediaVest
Four Seasons Hotel Global Creative 80 Multiple TBWA, M&C and Y&R TBWA
adidas 2014 Brazil World Cup Global Creative 50 TBWA Worldwide TBWA Worldwide, Mother and DDB TBWA Worldwide
Tiger Beer Global Creative 50 Multiple JWT Singapore, Exposure from the UK and Rothco from Ireland Rothco
EDB Global Creative 50 JWT Leo Burnett, Ogilvy & Mather, TBWA, TSLA In review
EDB Global Media 50 MEC Carat, GroupM, OMD, PHD and ZenithOptimedia In review
Ministry of Tourism Incredible India Global Media 50 Multiple Undisclosed In review
COFCO (3 brands: Lolas, Le Conte and Merveille). China Creative 30 Ogilvy Saatchi & Saatchi,  Two others Saatchi & Saatchi

April 2012

Account Market Discipline Billings US$m Incumbent Participating Agencies Winning Agency
APB Tiger Beer Global Creative 40 NA JWT Singapore, Exposure(UK) and Rothco(Ireland) In review
Singapore EDB Global Creative and Media 30 JWT Undisclosed In review
Yili's local TV Buying and Print Media China Media 200 Mindshare and Universal McCann Mindshare, OMD, Universal McCann Mindshare (CCTV, PSTV),  OMD (Local TV, Print) , Carat (Radio)
Amway(TV media) China Media 100 OMD OMD, VivaKi and GroupM OMD
Mengniu Guan Yi Yoghurt and YoyiC China Media 50 Optimedia Optimedia, others Optimedia
Dongfeng Citroën China Creative 20 Dentsu Publicis, Shanghai Advertising and WE Marketing Publicis
BMW India India Media 10  Carat Media India Undisclosed In review
Nirmal Lifestyle India Creative 6 NA DDB Mudra Max DDB Mudra Max
Panasonic Lumix and Viera Malaysia Creative 5 NA Dentsu Utama Dentsu Utama
Ikea Singapore and Malaysia Creative 10 Multiple Lowe, BBH and Leo Burnett In review

March 2012

Account Market Discipline Billings (US$m,
est.)
Incumbent Participating Agencies Winning Agency
adidas 2014 Fifa World Cup Global Creative 50  Sid Lee TBWA, Sid Lee and other non-roster agencies In review
Intel Global Creative 20 New Project for Developing Markets Not disclosed In review
Asia Pacific Breweries(Tiger Beer) Global Creative 40    Iris, Y&R, Ogilvy & Mather, JWT, BBDO, UK-based Exposure and Ireland's Rothco In review
Unilever Global Media 6,000  Mindshare(much of Asia Pacific) and PHD(China) BBH and Naked In review
Hainan Airlines Global Creative and Media  50   Undisclosed In review
Air France Asia Pacific Media  20 VivaKi MPG MPG
Procter & Gamble China Media 500 Starcom MediaVest Starcom MediaVest and MediaCom In review
Zhujiang Beer China Media 30 OMD MediaVest Guangzhou, Mindshare, Guangdong Advertising and OMD MediaVest Guangzhou
Yamaha(Ray) India Creative and Media 20   Undisclosed In review
Pizza Hut Indonesia Creative 10   McCann Worldgroup, JWT, Colman Handoko and De A Team McCann Worldgroup

February 2012

Account Market Discipline Billings (US$m)
(Est.)
Incumbent Agencies Winning Agency
Unilever Global Media 6000 WPP, OMG Undisclosed In review
Vietnam Airlines Global Creative 15 Ogilvy & Mather Dentsu, Publicis, JWT, Leo Burnett, and Lowe In review
Tropicana / Pepsico Global Creative 200 DDB Undisclosed In review
HP PC Division Global Creative 100 BBDO, Goodby Silverstein , various Undisclosed In review
P&G (TV) China Media 400 Starcom Starcom, MediaCom In review
PSA Peugeot Citroen China Media 100 OMD GroupM, OMD, Starcom MediaVest Group and Carat GroupM
Yili China Media 200 Mindshare and OMD Mindshare, OMD and UM China Mindshare and OMD
Li Ning China Creative&Media 50 Leo Burnett, Starcom Undisclosed In review
Sony India India Creative 20 JWT India JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept Hakuhodo Percept
Universal Sony business Australia Media 10 MediaCom Slingshot, MediaCom Slingshot
Transitions Optical Singapore, Malaysia, Philippines and Hong Kong Media 15 Carat PHD, Mindshare, Carat PHD

 

January 2012

Account Market Discipline Billings (US$m)
(Est.)
Incumbent Agencies Winning Agency
Huawei China Creative 30   undisclosed In review
Bank Of America Global Creative/Media 300   BBDO, Hill Holliday, Digitas, Brand Union In review
Shell Global Media 250 MediaCom MediaCom, others In review
General Motors Global(except India, China) Media 3,000 Multiple , including Carat, Starcom , Mediabrands Carat Carat
Net-a-porter Asia-pacific Media 10 OMD MPG, Media Contacts MPG, Media Contacts
ANZ Bank  Australia Media 60 Mitchell & Partners PHD, Mitchell & Partners PHD
eBay India Creative 30 Wieden + Kennedy Law & Kenneth Law & Kenneth
Pizza Hut Singapore Creative 10 JWT undisclosed In review
L'Oreal Singapore Media 7 ZenithOptimedia undisclosed In review
Suzuki Motorcycles India Creative 20 R K Swamy BBDO undisclosed In review

 

December 2011

Account Market Discipline Billings (US$m)
(Est.)
Incumbent Agencies Winning Agency
Unilever Global Media  4,600 Mindshare and PHD Mindshare, PHD In review
GM Global MEdia  3,500 Starcom, Mediabrands, OMG, Aegis Starcom, Mediabrands, OMG, Aegis  
Novartis Global Media  600 MEC Starcom MediaVest, MEC, UM Starcom MediaVest
Lufthansa Global Creative  50 McCann McCann, BBDO, Scholz & Friends, Serviceplan Group, Kolle Rebbe Kolle Rebbe
Heineken Global Media  350 Mindshare(MA,VN) MediaVest, Mindshare In review
Hyatt Global Media  200 Undisclosed Undisclosed PHD
AXA AP(except India) Media  50 OMD MPG, OMD MPG
Emirates Australia Creative  10 Saatchi & Saatchi Saatchi & Saatchi, BMF, Y&R In review
Pernod Ricard Group China Media  30 Carat Carat, OMD, Starcom, GroupM Carat
Acer China Creative  20 DDB DraftFCB, DDB and three other international agencies DraftFCB
Loyalty One India Media  10 Undisclosed Undisclosed Lodestar UM

 

November 2011

Account Market Discipline

Billings (US$m)
(Est.)

Incumbent Agencies Winning Agency
Sony Ericsson Global Media 200 MEC PHD, MEC PHD
GM Global Media 3,500 Mediabrands, Starcom Not disclosed In Review
Merck OTC Brands Global Media 50 Undisclosed Publicis, Grey, Deutsch and Saatchi & Saatchi Publicis
Philips Global Media 200 Carat Undisclosed Carat, MPG
Philips Global Creative 200 DDB Ogilvy & Mather, TBWA, Leo Burnett, and DDB In Review
ExxonMobil Global Media 150 UM MPG, OMD, UM UM
ExxonMobil Global Creative 150 McCann Erickson and DDB BBDO, DDB, McCann Erickson, Euro RSCG BBDO
McLaren Automotive Global Creative 50 Undisclosed Undisclosed In Review
ANZ Australia Media 60 Mitchell & Partners Mitchell & Partners, PHD In Review
The Body Shop Singapore Media 5 Carat Undisclosed In Review
Carlsberg Hong Kong Creative 10 Undisclosed Undisclosed JWT
Guangzhou Metro China Creative 10 Undisclosed ADK, Dentsu, GDAD, McCann-Erickson Guangming, Saatchi & Saatchi, and Y&R In Review
Vibo Telecom Taiwan Creative 10 Bates BBDO, McCann Erickson, a local agency BBDO
Globe Telecom Philippines Media 45 UM MEC, Mindshare, ZO, UM ZO

October 2011

Account Market Discipline Billings (US$m)
(Est.)
Incumbent Agencies Winning Agency
GM Global Media 3,600 UM, Starcom, Various Not disclosed In review
HTC Global Creative 155 Not disclosed Not disclosed In review
Asics Global Creative 80 Vitro , 180 Not disclosed In review
Marriott International Global Media 200 Carat, Starcom, ZenithOptimedia, and MEC Carat, Starcom, ZenithOptimedia, and MEC MEC
Westpac AU Media 70 OMD OMD, UM, Mediacom Mediacom
Paras Dairy IN Creative 50 Percept/H Grey, Crayons,Y&R Y&R
Nescafe ID Digital Media 20 Not disclosed Not disclosed Initiative
AXA AP Media 100 MPG, Madison, OMD Not disclosed In review
Pfizer CN Media 31 Carat Carat, PHD, ZenithOptimedia, Maxus Maxus
Nike CN Search 10 Not disclosed Mindshare , Razorfish, an undisclosed local agency Mindshare
Coca-Cola SG,MY Media 20 UM in MY, MEC in SG Not disclosed MEC and MediaCom

September 2011

Account Market Discipline Billings
(US$m)
(Est.)
Incumbent Agencies Winning Agency
Bayer Global Media 600 Intiative Undisclosed In Review
GM Global Media 3,500 Starcom, UM, MediaBrands Undisclosed In Review
Sara Lee Asia Pacific Media 190 MediaCom, OMD MediaCom, OMD OMD
Optus Australia Media 73 MPG MPG, Starcom,
PHD, MEC
In Review
Optus Australia Creative 73 M&C Saatchi M&C Saatchi, Y&R In Review
China Guangfa Bank China Creative 20 Undisclosed Y&R, Saatchi&Saatchi, Ogilvy, Euro RSCG Y&R
Markor Funiture China Creative 15 Grey Saatchi&Saatchi, DMG, Lowe Lowe
Yili Yogurt Products China Creative 20 Ogilvy undisclosed Euro RSCG
Sahara India Creative 30 Undisclosed Lowe, Y&R, Contract, Percept/H In Review
Beiersdorf Southeast Asia region Media 50 Carat , OMD Carat, MEC, OMD In Review
Maxis Malaysia Creative 25 Ogilvy Ogilvy & Mather, BBDO/Proximity, Leo Burnett, McCann Erickson and Saatchi & Saatchi In Review
Daihatsu (new product launch) Indonesia Creative 20 Undisclosed DDB, Grey, Dwi Sapta In Review
China Mobile China Creative 100 Ogilvy(M Zone), Lintas(EasyOwn, GoTone) undisclosed In Review