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Agency Report Card 2024: BBDO

advertising agencies agency report card agency report cards apac arc2024 bbd evaluation research By Staff Reporters

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

Philips' sci-fi adventure story features well-groomed men conquering challenges in style

bbd china By Benjamin Li

A Philips campaign by Tribal DDB Shanghai breaks product-driven category conventions to take viewers on a 3D, sci-fi-style adventure showing how men rise up to challenges with their best looks.