Webinar: The new frontiers of fraud

Webinar: The new frontiers of fraud

This webinar brings together experts for a deep-dive into the ever-evolving landscape of fraud.

  • When:
    Jul 8, 2020
  • Where:
    Webinar, Asia-Pacific
 

Campaign Asia and White Ops are joining forces to host a 45 minute webinar on the ever-evolving ad fraud landscape.

Fraud always follows spend. In the digital age, that’s mobile – and increasingly OTT/CTV. With scammers becoming more and more sophisticated and advertisers losing billions of dollars to ad fraud every year, what can we do as an industry to tackle the problem?

Join us as we discuss:

  • Mobile: The latest in mobile ad fraud facing advertisers and tech agencies — and how to fight that
  • Marketing: How should data integrity be incorporated into marketing and business strategies?
  • The need for collective protection: How should ad networks, marketers and publishers work together to prevent fraud?
  • OTT/CTV: A deep dive into ICEBUCKET, the largest OTT/CTV bot operation to date. 

 

SPEAKERS  
Bihao Pan
Lead Senior Director, Inventory Partnerships
The Trade Desk
Haswar Hafid 
VP of Advertising
Bukalapak
Dimitris Theodorakis
Director of Detection
White Ops
Jessica Goodfellow
Editor, Media & Technology
Campaign Asia-Pacific