Join us for a 45 minute webinar, where you will gain an understanding of the key opportunities programmatic can bring to the table in Asia, and how you can leverage mobile programmatic advertising to drive ROI and efficiency.
The explosion of social and content platforms means today’s customers are increasingly utilizing a variety of platforms to satisfy their needs. To respond to this emerging challenge and opportunity, brands need a data-driven solution that moves at the pace of their customers.
Programmatic has been touted as the way forward in this fragmented landscape. And yet, while programmatic is ‘central’ to 40% of marketers, a third of those surveyed by the World Federation of Advertisers lack more than a basic understanding.
This webinar will reveal programmatic opportunities for all. Tune in as we explore:
- The state of programmatic across the globe & APAC: the latest trend stats and the advanced media buying technologies marketers are turning to in order to keep pace with consumers
- Programmatic challenges in SEA: how marketers can look to tackle fraud, viewability and knowledge issues
- What can aid programmatic growth in the region? the role that agencies, brand marketers, tech partners and publishers play in enduring programmatic success
- Leveraging data-driven marketing for ROI: a deep-dive into examples where programmatic adoption has increased efficiency and ROI
Sign up now to reserve your free spot at the webinar.
Moderated by: Christie Lee, Senior Content Producer, Campaign Asia-Pacific
VP and Business Head
SEA, Japan and Korea