In a noise-addicted world with limitless choice, having an authentic voice is vital for media organizations and brands looking to fully engage audiences and customers.
At this event, you'll:
- Hear how to to use audio to tell brand stories
- Be the first to hear about the BBC's latest thought-leadership study which delves into branded podcast effectiveness
- Discover the neuroscience behind measuring advertising impact in the audio space
- Preview a range of exciting new products and platforms
Registration is complimentary for managers and above working for a brand and directors and above working for a media agency.
| Agenda | |
|---|---|
| 08:30 |
Registration, breakfast & networking Taking place in the Blue Room |
| 09.05 |
Welcome and spoken word performance Karishma Vaswani, Asia Business Correspondent, BBC News |
| 09.15 |
The future Introducing new products inspired by authentic journalism. Sarah Keating, Asia Commissioning Editor, BBC Global News |
| 09.35 |
Creating an authentic voice - a case study Hear about how a real client created an authentic voice. Real results. Real engagement. Nicola Eliot, Director, BBC StoryWorks |
| 09.55 |
Programmatic on the BBC - the real deal How an authentic environment makes all the difference.
David Goddard, Vice President, Global Programmatic Strategy, BBC Global News |
| 10.15 | Tea Break |
| 10.35 |
So what's the hype about audio? The value of audio in telling your brand story - hear the latest from the BBC's thought leadership research. |
| 11:15 |
Thank you & post-event reception Taking place in the Blue Room |
| 12:00 |
Event Ends |
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