The Power of an Authentic Voice

The Power of an Authentic Voice

Join BBC for the Power of Authentic Voice and discover the commercial opportunities of branded podcasts, explore effectiveness measurement for audio messaging, and network with industry leaders and experts.

  • When:
    Oct 22, 2019
  • Where:
    Play Den, The Arts House, 1 Old Parliament Ln, Singapore


In a noise-addicted world with limitless choice, having an authentic voice is vital for media organizations and brands looking to fully engage audiences and customers.

At this event, you'll:

  • Hear how to to use audio to tell brand stories
  • Be the first to hear about the BBC's latest thought-leadership study which delves into branded podcast effectiveness
  • Discover the neuroscience behind measuring advertising impact in the audio space
  • Preview a range of exciting new products and platforms

Registration is complimentary for managers and above working for a brand and directors and above working for a media agency. 

 

  Agenda
08:30

Registration, breakfast & networking

Taking place in the Blue Room

09.05

Welcome and spoken word performance

Karishma Vaswani, Asia Business Correspondent, BBC News

09.15

The future

Introducing new products inspired by authentic journalism.

Sarah Keating, Asia Commissioning Editor, BBC Global News

09.35

Creating an authentic voice - a case study

Hear about how a real client created an authentic voice. Real results. Real engagement.

Nicola Eliot, Director, BBC StoryWorks

09.55 

Programmatic on the BBC - the real deal

How an authentic environment makes all the difference.

David Goddard, Vice President, Global Programmatic Strategy, BBC Global News
Luke Fox, Head of Programmatic Trading APAC, BBC Global News

10.15 Tea Break
10.35

So what's the hype about audio?

The value of audio in telling your brand story - hear the latest from the BBC's thought leadership research.

11:20

Thank you & post-event reception

Taking place in the Blue Room

12:00

Event Ends

 

 

 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins