As consumer behaviour continues to shift, brands are rethinking the customer journey building experience by finding new solutions to engage and retain customers through multiple touchpoints. As alternative and emerging channels such as mobile, CTV, and programmatic digital out of home (pDOOH) mature, marketers who adopt omnichannel advertising strategies will be able to raise brand awareness, reach new customer segments, increase personalised services in a privacy-proof, cookieless way — and ultimately provide a more seamless journey for consumers overall.
In partnership with The Trade Desk, Campaign Asia discusses the necessary innovative tools that can help aid the development of personalised digital advertising campaigns, increase brand awareness, and show how omnichannel advertising can aid in business growth when done correctly.
This panel will cover:
- Orchestrate experience across every touchpoint: Investing in top-down full funnel approach, and ensure you are meeting customers at every stage of their journey with timely and relevant messaging
- Importance and challenges of omnichannel advertising: Proper utilisation of data, keeping relevancy, and retaining customers through campaign customisation — all in a privacy-proof way with first-party data, cookieless channels, and alternative identity solutions like UID2
- Adopting emerging channels: With streaming giants like Disney+ and Netflix announcing ad-supported layers; life back to normal and people eager to get out of their home, we’ll discuss how brands can adopt emerging channels like CTV and pDOOH to enhance their brand awareness and tap into new demographics
Panelist:
- Angel Chiu, marketing director, Warner Music Group
- Claire Martins, senior director, Kantar (presenter)
- Johnnie Leung, director of business development, The Trade Desk
- Kristie Cheung, head of marketing communications, Lalamove
- Atifa Silk, managing director, CampaignAsia-Pacific (moderator)
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