Decoding Xiaohongshu: The Winning Strategies to Capitalise on China's Rapidly Growing SuperApp

With so many apps and digital gateways going through China, Xiaohongshu has been the trendiest and most helpful in launching international and domestic brands through its honest reviews and user-generated content.

Dubbed as China’s “life-sharing app”, Xiaohongshu has been the go-to app for young and affluent users looking out for real-to-life experiences and products that promote an opulent lifestyle. With its sleek visuals, ease of use, and transparent reviews, Xiaohongshu is positioned to be the preferred lifestyle app of the current and next generation.

Join Campaign Asia-Pacific and EternityX for a lunch workshop to learn how Xiaohongshu can help grow your business amongst Chinese spenders and understand what it takes to succeed in today's ultra-competitive environment.

Secure your spot here

Our speakers:

• Cecilia Cheng, Executive Director, EternityX
• Jake Li, Head of Global Channel Partnership, Xiaohongshu
• Dianna Lee (酷妈黛安娜), Chinese KOL based in Singapore
• Xavier Chan (阿泽在新加坡), Chinese KOL based in Singapore

See more event details here

*Complimentary passes are exclusively for in-house brand marketers only. Seats are limited and will be subject to approval.