Agency Toolbox: How a CRM can help drive business growth

COVID-19 has inevitably changed the way agencies work and communicate. Join Campaign Asia, monday.com, Sparro and M&C Saatchi in a webinar on how streamlining workflows and leveraging a CRM platform can remove pressure and improve customer engagement.

In APAC, varying degrees of stay-at-home policies have led not only to shifts in customers’ priorities, but how they’re discovering, purchasing and consuming. To succeed in the post-pandemic era, agencies need to have a 360-degree view of their customers, including not only their purchasing history, but also how they have interacted with the business at different touchpoints.

Beyond that, lockdowns have exacerbated the pressure that goes hand-in-hand with the well-documented demands of agency life. Longer hours are leading to reduced productivity and burnout, while a constant need to be ‘on’ is contributing to reduced engagement and human connection.

This seismic shift calls for new ways of working.

In this session, we’ll discuss how streamlining workflows and leveraging a CRM platform can remove pressure, improve customer engagement and drive business growth.

We'll discuss

• Gaining a 360-degree view of your clients
• How standardising workflows could lead to improved creativity
• Turning actionable insights into business performance and ROI
• Beyond lead generation: from tracking new business and pipeline to managing client budgets, how agencies are putting CRM to better use
• Effective resource management
• Building team culture - keeping the team focused, aligned and engaged
   

Sign up to receive a recording later in case you can’t make our live session!