Tom Child

Aug 26, 2014

Owning the future: Five signs that you need a ...

‘Category visioning’ allows companies to gain clarity on what their future could look like. But does every brand need to pursue a category vision?

Feb 12, 2014

Getting a grip on China

Multinationals disappointed in their China performance may want to consider the value market and should definitely be playing a long-term strategy.

Dec 12, 2013

Innovate for success this Christmas

Retailers will have to embrace change and become more innovative to repel the growing threat from online competitors.

Nov 4, 2013

In search of true brand loyalty

The road to winning over customer loyalty is becoming more difficult. Tom Child of Landor draws a better map.