Stephanie Myers

Jul 10, 2014

How marketers can bridge the digital skills gap

Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.

Jul 2, 2014

Why social media can never be a regional effort

Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.

Apr 28, 2014

Who needs digital expertise?

Maybe the CMO doesn't need to know every facet of every digital technology.

Mar 27, 2014

Sun, sand and the latest in digital thinking: The ...

Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.

Mar 19, 2014

If mobile time is me time, where do brands fit in?

Don't assume mobile users are just goal-oriented, utility seekers. As often, they pick up their mobile devices for nothing more than a little 'me time'.

Jan 15, 2014

A mobile site should top every brand’s agenda

The performance of websites optimised for mobile is undeniable, so why aren't more brands prioritising their development?