Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Maybe the CMO doesn't need to know every facet of every digital technology.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Don't assume mobile users are just goal-oriented, utility seekers. As often, they pick up their mobile devices for nothing more than a little 'me time'.
The performance of websites optimised for mobile is undeniable, so why aren't more brands prioritising their development?
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