Oct 24, 2016

Your brand doesn’t need a manifesto

More often than not, a brand manifesto is a distraction from the more serious issues we should be paying attention to, writes Publicis Media's Shann Biglione.

Jan 20, 2016

Five China media trends you'll start to hear in ...

Forecasting trends for mainland China is a risky business given the pace of evolution among media and consumers, but ZenithOptimedia's Shann Biglione has a few of note.