An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
We asked three in-market experts for their take on the prospects for local versus global brands in India.
Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.
The global head of marketing innovation spoke about how 'cognitive' can help brands.
Andy Wilson of BBDO and Nicole McMillan of Wrigley took the stage on day two of Spikes Asia 2016.
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