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Tech dominates India's top 100 brands, FMCG names struggle
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Jul 29, 2019

Tech dominates India's top 100 brands, FMCG names ...

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

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For brands in India, is cricket the ticket, or a sticky wicket?
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Jul 29, 2019

For brands in India, is cricket the ticket, or a ...

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

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Local versus global brands in India
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Jun 12, 2017

Local versus global brands in India

We asked three in-market experts for their take on the prospects for local versus global brands in India.

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No reason to pull Pierce Brosnan ads: Pan Bahar CEO
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Oct 28, 2016

No reason to pull Pierce Brosnan ads: Pan Bahar CEO

Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.

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'Make every interaction matter': Havas' Jason Jercinovic
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Sep 22, 2016

'Make every interaction matter': Havas' Jason ...

The global head of marketing innovation spoke about how 'cognitive' can help brands.

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'We are super connected but socially impoverished': BBDO's Andy Wilson
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Sep 22, 2016

'We are super connected but socially impoverished': ...

Andy Wilson of BBDO and Nicole McMillan of Wrigley took the stage on day two of Spikes Asia 2016.

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