Aug 17, 2020

India's top 100 brands: Few local brands make the cut

ASIA's TOP 1000 BRANDS: Though international brands outnumber local ones on the top 100 ranking for India, that may be set to change due to the PM's call for self-reliance and geopolitical tensions with China.

Aug 17, 2020

India shouldn’t go ‘local’ for the sake of it

ASIA's TOP 1000 BRANDS: Experts state that while going local is the correct option, the prime minister's 'Atmanirbhar Bharat' (self-reliant India) movement shouldn’t lead to a compromise on quality, as it’ll hurt consumers and the country.

Aug 17, 2020

Local aviation brands fly high with Indian consumers

ASIA's TOP 1000 BRANDS: IndiGo is the top ranked aviation brand in India, and other brands can learn from how it has consistently aligned its business practices with the brand idea.

Jul 29, 2019

Tech dominates India's top 100 brands, FMCG names ...

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

Jul 29, 2019

For brands in India, is cricket the ticket, or a ...

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

Jun 12, 2017

Local versus global brands in India

We asked three in-market experts for their take on the prospects for local versus global brands in India.