Paul Galesloot

Nov 23, 2018

A brand cannot live by definition of purpose alone

While a recent resurgence of interest in the long-term sculpting of brands is welcome, brand definition by itself won’t drive growth. Here's what will, according to the Asia CEO of brand consultancy Cowan.

Oct 26, 2016

Asian hipsters? What brands should understand

Yes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.