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'Personalization' is marketing word of the year, according to ANA
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Dec 6, 2019

'Personalization' is marketing word of the year, ...

Last year's was 'brand purpose.' Which is actually two words.

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You're looking at Reebok's first plant-based running shoe
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Dec 4, 2019

You're looking at Reebok's first plant-based ...

The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.

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Agency salary spreadsheet creator: Lack of minority leadership 'tough to see'
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Nov 26, 2019

Agency salary spreadsheet creator: Lack of minority ...

Cole Habersham shares early trends from the viral Google Doc home to agency staff pay from all over the world.

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Former Publicis CEO Maurice Levy is WeWork's new CMO
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Nov 24, 2019

Former Publicis CEO Maurice Levy is WeWork's new CMO

Leadership unveiled a turnaround plan on Friday.

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Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'
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Nov 22, 2019

Creative abuse, conflicts of interest and obnoxious ...

Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.

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TikTok hunting for agency to dominate SXSW with 2020 project
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Nov 21, 2019

TikTok hunting for agency to dominate SXSW with ...

The social media giant wants to show the world it's more than just a meme-generator.

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