The fee on the account is estimated at $30 million.
The founder is calling on media shops to step up and help normalize real world sex.
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
Mark Read: "Technology, and technology clients, are critical to WPP's strategy as we continue to evolve as a creative transformation company."
The remit includes brands such as Frontline and NexGard.
The brand reported a strong Q3 with eyes on growing its delivery service and a new store concept to reinvent the retail experience.
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