Nishtha Mehta

Oct 14, 2014

The race to drive O2O innovations

CHINA INNOVATION 2014: In the race to drive O2O innovations, it is as important to join the racetrack as it is to be ready to embrace failures. Nishtha Mehta, Executive Consultant/ Trainer/ Head of Mobile Capability, PHD China, explains.

Jul 17, 2014

What does the art of courtship have to do with ...

PHD's Nishtha Mehta takes inspiration from the art of courtship on how to approach mobile marketing and planning.