Jimmy Kuo

Jan 9, 2013

OPINION: The disintegration of the media and ...

Jimmy Kuo, UM China's business director, asks whether we are heading toward a reshuffling of power within the agency structure, where media takes the helm.

May 17, 2012

OPINION: The vital role of meritocracy in taking ...

Jimmy Kuo, head of planning at UM China, write that the media industry in China warrants an ideological shift from plutocracy to meritocracy, a change that he believes is vital to the future prospects for Chinese brands.