Girish Balachandran

Chief strategy officer, Avian Media

India: Being brand-relevant in India’s habit economy
Country Rankings
Jun 6, 2016
Girish Balachandran

India: Being brand-relevant in India’s habit economy

Indian consumers’ enthusiastic uptake of new technology presents countless opportunities for brands to connect with them, but shortening attention spans spell trouble for those who fail to engage them genuinely.

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