WPP promotes chief operating officer Andrew Scott to board
His focus is on driving ‘operational effectiveness’.
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'Creative people make the world worth living in': ...
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
We Are Social co-founder steps down after 16 years
Brett Marchand will be interim group chief executive.
How Leo Burnett and McDonald's achieved five ...
CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.
WFA: APAC media inflation set to soar in 2025, 2026
Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.