Staff Reporters
Oct 18, 2022

Women to Watch 2022: Jessica Billimoria, CultureVerse

Through the agency she co-founded, Billimoria has been at the forefront of changing the way the industry thinks about communicating with audiences.

Women to Watch 2022: Jessica Billimoria, CultureVerse
SEE ALL OF THE 2022 WOMEN TO WATCH
Celebrating outstanding talent in marcomms

Jessica Billimoria

Head of CultureVerse
CultureVerse by Think HQ
Australia

Having previously worked as a communications and campaign manager at the Australian Taxation Office, Jessica Billimoria co-founded CultureVerse in 2015 with a mission to authentically engage with diverse communities to ensure they are included and represented in campaigns and communications.

Providing marketing communication, community engagement and research services nationally for culturally and linguistically diverse (CALD) audiences, CultureVerse rapidly built a wide network of community leaders and ethnic media contacts, allowing them to connect clients with people, viewpoints and markets that are otherwise unavailable.

Projects have included providing rolling translation services for the Victorian government throughout the pandemic, and providing life-saving information—often overnight—across more than 50 languages.

Thanks largely to Billimoria's efforts in growing the business, when full service communications agency Think HQ sought to acquire a multicultural communications agency to drive inclusion in 2019, CultureVerse was the obvious frontrunner.

Since then, Billimoria has been a key driver in the rapid, significant growth of Think HQ, and CultureVerse in particular. In the last financial year, she significantly grew her team’s revenue as well as expanded her team from two members in 2019 to 12 today.  That team has recruited a statewide network of translators to provide timely creation of in-language materials, providing employment for local CALD communities on top of everything else.

A naturally inclusive leader, Billimoria's instinct is to work with people from diverse backgrounds and approaches and gives a platform to all. Under her leadership, the diversity of the entire agency has grown. Today, the agency boasts 55 staff from 14 different countries, speaking 20 different languages.

Through her work with CultureVerse, Billimoria has driven a fundamental shake-up of the nature of communications in Australia, enabling inclusive communications work that would not have happened otherwise. That means Australians who speak a language other than English at home are receiving vital information they deserve, but currently don’t always get.

SEE ALL OF THE 2022 WOMEN TO WATCH
Celebrating outstanding talent in marcomms

 

Related Articles

Just Published

2 hours ago

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

3 hours ago

Women to Watch Greater China 2023: Zoe Chou, Tencent

As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

3 hours ago

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

3 hours ago

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.